Guitar giant Fender accused of price manipulation


Fender, the world-famous guitar maker, has been illegally restricting discounting for its guitars online and could face a heavy fine, according to the UK competition watchdog.

The Competition and Markets Authority (CMA) said between 2013 and 2018 Fender attempted to restrict online discounting for its guitars, as part of a provisional decision.

Piano maker Casio was fined £3.7 million in August for a similar practice, known as resale price maintenance (RPM), where retailers are forced to charge a minimum price, making competition and discounting impossible.

The Clash: London Calling – exhibition
The Clash: London Calling – exhibition

Fender now has an opportunity to appeal against the decision, before it is made final and any potential fine is imposed.

Ann Pope, CMA senior director of antitrust, said: “Shopping online can make it much easier to compare prices and hunt down bargains – this can be especially important for potentially big purchases like a guitar.

“We take allegations of RPM very seriously because it removes one of the benefits of the internet of making it easier to quickly find a better price by shopping around.

“It stops online retailers from selling at the prices they want to, and this then leads to higher prices for customers.”

According to the CMA, guitar sales in the UK are around £440 million a year, with online sales of musical instruments now accounting for 40% of all purchases.

Fender has been approached for comment.

The practice is outlawed in the EU and several high-profile cases have led to fines and censures.

Last year the European Commission imposed on Philips, Asus, Denon & Marantz, and Pioneer fines totalling £99 million for artificially inflating prices.

The CMA has also fined the light fittings sector, the bathroom sector and refrigerator industry for all making similar attempts at inflating prices.