The American women's national team played their first World Cup game on Tuesday in dominant, historic fashion.
Their 13-0 victory over Thailand was a record margin for the Women's World Cup and cause for elation for the team and its fans. Alex Morgan's individual tally of five goals tied a tournament record.
But as the US team celebrated turning a 3-0 half-time rout into a new standard for dominant play against overwhelmed opponents, some took umbrage with not only the margin — but the players' continued celebration of the goals after the result was no longer in doubt.
'There are kids watching'
Clare Rustad and Kaylyn Kyle, analysts for Canadian sports network TSN and former players for the Canadian women's national team, had some of the strongest rebukes.
"I just think they could have won with some humility and grace, and they just couldn't manage to do that," Rustad said."Celebrating goals later in the game like this is just completely unnecessary."
Kyle grabbed the baton from Rustad and ran full bore into "disgusted" territory.
"What is this?" Kyle responded. "They're the No. 1 team in the world. And for me, I'm disgusted, honestly. You're going up against a team that's their first time in the World Cup. They're just happy to be there. ... I'm embarrassed. I was a female professional athlete. There are kids watching this."
Rustad, Kyle weren't alone in criticism
Like with Kyle and Rustad, the score wasn't the primary issue for many critics, but how the players handled themselves and the fact that such a disparate tie was allowed to take place to begin with.
The counter argument
Of course, as with most everything involving social media, there were strongly worded takes on the other side, with many questioning if a men's team would receive the same sort of criticism.
Goal differential is in play
And of course, there's the indisputable point that World Cup teams are incentivised to score as many goals as possible with goal difference acting a tiebreaker — though it's an argument that doesn't address the celebrations.