A village with a population of 400 has been ranked Britain’s best coastal destination.
A poll of nearly 3,000 holidaymakers commissioned by consumer group Which? indicated that Bamburgh, Northumberland is the country’s most highly rated resort.
It triumphed over better known and pricier locations, earning a customer score of 89% due to the quality of its beach, seafront, food and value for money.
Italian Riviera-inspired Portmeirion, North Wales was in second place on 88%.
Languishing at the bottom of the table were Bognor Regis, West Sussex and Clacton-on-Sea, Essex, which both earned a score of just 47%.
Bognor Regis received low marks for its scenery and attractions, while Clacton, which has an average hotel room cost of £116, was rated poor for value for money.
Rory Boland, editor of Which? Travel magazine, said: “These ratings won’t make happy reading for some of those destinations many of us remember from childhood breaks of times gone by, which may have failed to keep pace with trendier destinations or those offering a better overall experience for our hard-earned cash.
“But whether you fancy blowing out the cobwebs in Bamburgh, pottering around in Portmeirion or taking your bucket and spade to St Mawes, it’s clear that the great British seaside has something for everyone.”