Closures could be on menu at Giraffe and Ed’s Easy Diner as owner mulls options

Closures could be on the menu for casual dining chains Giraffe and Ed’s Easy Diner as the owner of both brands kicks off a review into the business.

Boparan Restaurant Group (BRG), the dining arm of “Chicken King” Ranjit Singh Boparan’s business empire, is understood to have drafted in advisers at KPMG to explore a range of options.

Although the process is at an early stage, options are thought to include site disposals or even a potential sale of the Giraffe and Ed’s Easy Diner brands.

BRG owns a number of other household names, including fish and chip restaurant Harry Ramsden and the upmarket Cinnamon Collection.

It is also the master franchisee for US brand Slim Chickens, which first opened in the UK last year.

Ed's Easy Diner
Ed's Easy Diner

However, the review is understood to be limited to Giraffe and Ed’s Easy Diner.

KPMG declined to comment. BRG did not respond to requests for comment.

BRG acquired Giraffe from Tesco in 2016, and later combined it with Ed’s Easy Diner, which it had bought in a pre-pack administration that same year.

The two brands form a combined entity, which in the most recently available accounts had annual turnover of £67.1 million.

In the same period, underlying losses came to £1.6 million.

Last year several casual dining brands overhauled their businesses, with some closing sites, amid rising costs and tougher competition in the sector.

Prezzo, Jamie’s Italian, Byron, Carluccio’s, Gaucho and Gourmet Burger Kitchen all shuttered restaurants.