What is a PRP 'vampire facial'?

You've probably seen the photos of celebrities with bloodied faces from one of the latest skin care trends, also known as a "vampire facial".

Urban Aesthetix Clinic and Harley Street Emporium perform a 'vampire facial', but what exactly does the painful-looking process involve?

The process begins with microdermabrasion followed by platelet-rich plasma being removed from the blood and re-injected into the skin. Practitioners say the treatment stimulates collagen to improve skin tone and elasticity.

Essentially, your own blood is used to rejuvenate skin cells. Platelets are rich in growth properties which help boost your skin. This helps increase collagen and elastin, while also bringing antioxidant properties.

Although it's the latest trend with the stars it may not be ultimately be for everyone.