Viewers mock Piers Morgan as he loses NTA to This Morning

Piers Morgan

Piers Morgan was stone-faced and didn't even applaud his rivals Holly Willoughby and Phillip Schofield as they took home best Daytime show at tonight's National Television Awards.

The 53-year-old GMBpresenter lost out to This Morning, after weeks of passionately campaigning across television and social media for the coveted award.

A delighted Schofield kissed Morgan on the forehead just before going up to collect his prize, and Morgan reluctantly shook his hand.

And his rather sore loser reaction went far from unnoticed by viewers at home. Many took to Twitter to mock his over-the-top reaction, as well as criticise him for not clapping for his ITV colleagues.

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LONDON, ENGLAND - JANUARY 22: Piers Morgan, Mark Wright and Michelle Keegan attend the National Television Awards held at the O2 Arena on January 22, 2019 in London, England. (Photo by Stuart C. Wilson/Getty Images)
LONDON, ENGLAND - JANUARY 22: Darcey Bussell attends the National Television Awards held at the O2 Arena on January 22, 2019 in London, England. (Photo by Stuart C. Wilson/Getty Images)
LONDON, ENGLAND - JANUARY 22: Michelle Keegan attends the National Television Awards held at the O2 Arena on January 22, 2019 in London, England. (Photo by Stuart C. Wilson/Getty Images)
LONDON, ENGLAND - JANUARY 22: Matt Goss, Piers Morgan and Luke Goss attend the National Television Awards held at the O2 Arena on January 22, 2019 in London, England. (Photo by Stuart C. Wilson/Getty Images)
LONDON, ENGLAND - JANUARY 22: Zoe Ball attends the National Television Awards held at the O2 Arena on January 22, 2019 in London, England. (Photo by Stuart C. Wilson/Getty Images)
LONDON, ENGLAND - JANUARY 22: Kimberley Walsh attends the National Television Awards held at the O2 Arena on January 22, 2019 in London, England. (Photo by Stuart C. Wilson/Getty Images)
LONDON, ENGLAND - JANUARY 22: Eamonn Holmes and Ruth Langsford attend the National Television Awards held at the O2 Arena on January 22, 2019 in London, England. (Photo by Stuart C. Wilson/Getty Images)
LONDON, ENGLAND - JANUARY 22: James Argent and Gemma Collins attends the National Television Awards held at the O2 Arena on January 22, 2019 in London, England. (Photo by Stuart C. Wilson/Getty Images)
LONDON, ENGLAND - JANUARY 22: Caroline Flack attends the National Television Awards held at the O2 Arena on January 22, 2019 in London, England. (Photo by Stuart C. Wilson/Getty Images)
LONDON, ENGLAND - JANUARY 22: Chloe Sims attends the National Television Awards held at the O2 Arena on January 22, 2019 in London, England. (Photo by Stuart C. Wilson/Getty Images)
LONDON, ENGLAND - JANUARY 22: Amy Childs attends the National Television Awards held at the O2 Arena on January 22, 2019 in London, England. (Photo by Stuart C. Wilson/Getty Images)
LONDON, ENGLAND - JANUARY 22: Vicky Pattison attends the National Television Awards held at the O2 Arena on January 22, 2019 in London, England. (Photo by Stuart C. Wilson/Getty Images)
LONDON, ENGLAND - JANUARY 22: Katya Jones attends the National Television Awards held at The O2 Arena on January 22, 2019 in London, England. (Photo by Joe Maher/WireImage)
LONDON, ENGLAND - JANUARY 22: Richard Madden attends the National Television Awards held at the O2 Arena on January 22, 2019 in London, England. (Photo by Stuart C. Wilson/Getty Images)
LONDON, ENGLAND - JANUARY 22: Danny Dyer and Kellie Bright attend the National Television Awards held at the O2 Arena on January 22, 2019 in London, England. (Photo by Stuart C. Wilson/Getty Images)
LONDON, ENGLAND - JANUARY 22: Laura Whitmore attends the National Television Awards held at The O2 Arena on January 22, 2019 in London, England. (Photo by Joe Maher/WireImage)
LONDON, ENGLAND - JANUARY 22: Phillip Schofield, Holly Willoughby, Ruth Langsford, Eamonn Holmes and Alison Hammond with the Daytime award during the National Television Awards held at The O2 Arena on January 22, 2019 in London, England. (Photo by Stuart C. Wilson/Getty Images)
LONDON, ENGLAND - JANUARY 22: Phillip Schofield and Holly Willoughby with the Daytime award during the National Television Awards held at The O2 Arena on January 22, 2019 in London, England. (Photo by Stuart C. Wilson/Getty Images)
LONDON, ENGLAND - JANUARY 22: Charley Webb and Emma Atkins attend the National Television Awards held at The O2 Arena on January 22, 2019 in London, England. (Photo by Joe Maher/WireImage)
LONDON, ENGLAND - JANUARY 22: David Dimbleby poses with the Special Recognition Award in the winners room during the National Television Awards held at The O2 Arena on January 22, 2019 in London, England. (Photo by Joe Maher/WireImage)
LONDON, ENGLAND - JANUARY 22: Paul O'Grady and Andre Portasio attend the National Television Awards held at The O2 Arena on January 22, 2019 in London, England. (Photo by Joe Maher/WireImage)
LONDON, ENGLAND - JANUARY 22: Scarlett Moffatt attends the National Television Awards held at The O2 Arena on January 22, 2019 in London, England. (Photo by Joe Maher/WireImage)
LONDON, ENGLAND - JANUARY 22: Fleur East attends the National Television Awards held at The O2 Arena on January 22, 2019 in London, England. (Photo by Joe Maher/WireImage)
LONDON, ENGLAND - JANUARY 22: Saara Aalto attends the National Television Awards held at The O2 Arena on January 22, 2019 in London, England. (Photo by David M. Benett/Dave Benett/Getty Images)
LONDON, ENGLAND - JANUARY 22: Emma Willis attends the National Television Awards held at The O2 Arena on January 22, 2019 in London, England. (Photo by Joe Maher/WireImage)
LONDON, ENGLAND - JANUARY 22: Matt Goss and Luke Goss during the National Television Awards held at The O2 Arena on January 22, 2019 in London, England. (Photo by Stuart C. Wilson/Getty Images)
LONDON, ENGLAND - JANUARY 22: Lorraine Kelly attends the National Television Awards held at The O2 Arena on January 22, 2019 in London, England. (Photo by David M. Benett/Dave Benett/Getty Images)
LONDON, ENGLAND - JANUARY 22: Claudia Winkleman and Tess Daly of Strictly Come Dancing pose with the Talent Show Award in the winners room during the National Television Awards held at The O2 Arena on January 22, 2019 in London, England. (Photo by Joe Maher/WireImage)
LONDON, ENGLAND - JANUARY 22: Michelle Keegan attends the National Television Awards held at The O2 Arena on January 22, 2019 in London, England. (Photo by David M. Benett/Dave Benett/Getty Images)
LONDON, ENGLAND - JANUARY 22: Susanna Reid attends the National Television Awards held at The O2 Arena on January 22, 2019 in London, England. (Photo by David M. Benett/Dave Benett/Getty Images)
LONDON, ENGLAND - JANUARY 22: Claudia Winkleman, Tess Daly and Stacey Dooley of Strictly Come Dancing pose with the Talent Show Award in the winners room during the National Television Awards held at The O2 Arena on January 22, 2019 in London, England. (Photo by Joe Maher/WireImage)
LONDON, ENGLAND - JANUARY 22: The cast and crew of 'Emmerdale', winner of the Best Serial Drama award, pose in the Winners Room during the National Television Awards held at The O2 Arena on January 22, 2019 in London, England. (Photo by David M. Benett/Dave Benett/Getty Images)
Jack Fincham and Dani Dyer attending the National Television Awards 2019 held at the O2 Arena, London. (Photo by Ian West/PA Images via Getty Images)
LONDON, ENGLAND - JANUARY 22: Jake Wood attends the National Television Awards held at The O2 Arena on January 22, 2019 in London, England. (Photo by David M. Benett/Dave Benett/Getty Images)
LONDON, ENGLAND - JANUARY 22: (L-R) Mark Labbet, Paul Sinha, Jenny Ryan and Shaun Wallace of The Chase with the Best Quiz Show in the winners room during the National Television Awards held at The O2 Arena on January 22, 2019 in London, England. (Photo by Joe Maher/WireImage)
LONDON, ENGLAND - JANUARY 22: Harry Redknapp poses in the winners room during the National Television Awards held at The O2 Arena on January 22, 2019 in London, England. (Photo by Joe Maher/WireImage)
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Morgan had offered to go vegan for a week if Good Morning Britain won and threatened 'uncontrollable violence' if his show didn't take home the award.

And it looks like Morgan is set to unleash his strength as he failed to take home an award this time around.

The former Daily Mirror editor has also said he will retire for a year if Ant & Dec win best TV Presenters. On Tuesday morning he slammed Ant McPartlin as a 'dog walker' and said he didn't deserve the award as he'd spent most of the year off television as a result of his drink-driving arrest last year.

"Imagine if Ant McPartlin actually wins tonight and we don't, walking the dog for a year, television personality of the year," he said on GMB.

"Me, coal face every morning hours on end, week after week, nothing. Imagine if you think it's a reasonable way to conduct the award seasons business, seriously.

"If so next year I will take the day off every day and walk my dog. I don't even have a dog. I intend to do that if I can find a dog," he continued.

- This article first appeared on Yahoo

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