It may be the world's smelliest fruit, but in its native Southeast Asia, durian is king.
And it seems China is also keen to get in on the act.
The country is hungry for durian like never before, sparking a boom for the fruit and a wave of creativity in restaurants with durian hot pot and durian pizza popping up on menus.
It's often described as smelling like an 'open sewer' but that doesn't seem to be stopping fans from chowing down. So why is it so popular? Find out in the video above.