Around 250,000 residents in rural areas of the UK will benefit from improved internet connectivity by the end of the year, O2 has said.
The mobile phone giant is pledging to invest in enhanced 4G connectivity in more than 300 communities by the end of the year.
The move will give thousands of businesses in the areas a huge economic boost, the company suggested.
Spokesman Derek McManus said: “We know mobile has the power to make a real, positive difference to people’s lives and businesses in rural communities across Britain.
“Technology never stands still, which is why we are always looking for the right partners and investing in our future network.
“Whether trialling 5G to support a future-proof, mobile Britain, or ensuring the remotest parts of rural Britain can connect to 4G, for O2 this is about continuing to invest in all areas – not one at the cost of the other.”
Digital Minister Margot James said: “4G coverage is improving all the time, but there’s more to do, particularly in rural areas.
“We’ve already reformed planning laws to make it easier and cheaper to install and upgrade digital infrastructure, and it’s great to see O2 and the rest of industry responding to ensure more people in rural Britain can share the brilliant benefits of 4G connectivity.”