Volvo car displays 'Northern Lights' to passengers
Volvo has developed an "ambience concept" which synchronises visuals, sound and scent in a three-seater luxury car.
Chauffeured passengers can use an app to personalise the atmosphere inside an S90 Excellence executive sedan.
The themes available include "Scandinavian Forest", "Northern Lights" and "Swan Lake".
A "Nocturnal" setting is designed for resting, while "Freedom" is said by the Swedish manufacturer to give passengers "a boost of fresh and uplifting energy".
We're challenging the definition of in-car luxury. Introducing the #AmbienceConcept.
-- Volvo Cars (@volvocars) April 23, 2018
While the visual element is displayed on the car's ceiling, synchronised audio plays through a series of speakers, including some contained in the headrest.
Each theme is matched with one of four bespoke scents emitted from a central console.
Volvo's head of design Robin Page said: "The Ambience Concept redefines luxury by taking it beyond material choices, creating a car that connects with your senses.
"The design explores how people feel inside the car and enables them to influence their own mood and well-being."
The firm says the system is launching as a concept but it hopes to make it available in S90 Excellence production cars.