Scamwatch: don't waste your money on weight loss pills 

TV star Holly Willoughby is furious after being featured in an ad for weight loss capsules

Stay one step ahead of the fraudsters with our series of articles giving you the lowdown on the scams they use to trick people out of their hard-earned cash - and how to avoid being taken in by them.

SEE ALSO: New 'Sarah' text message scam targeting parents

SEE ALSO: Nearly three in four adults 'have been targeted with scam messages'

This week, we highlight how celebrities, such as daytime television star Holly Willoughby, are often used in the ads for dodgy weight-loss products without being asked.

How does it work?

Holly Willoughby is considering legal action after noticing that a weight loss company used her image without her permission.

The advert for ULTRAPur Wild Raspberry Ketone capsules shows a younger Holly in a bikini, holding a beach ball.

It's shocking to think a company would use an image of a famous face such as Willoughby, who has recently lost weight, without asking them first.

But such underhand tactics are common in the shady world of "miracle" dietary supplements and weight loss cures - many of which have no positive effects at all.

Common scam products to look out for include metabolism-boosting pills, fat or carbohydrate blocking pills, herbal weight loss teas, diet patches and body wraps - some of which can even be dangerous for your long-term health.

How can I avoid being caught out?

Do the promises made in an advert sound too good to be true? If they do, it's probably a scam.

So be wary of claims that you can, for example, lose a stone in two weeks, or completely change your body without altering your diet. For sensible weight loss advice, talk to your GP instead.

I've been defrauded. What should I do?

You are unlikely to get your money back if you buy a weight loss product that does not work - although you may be able to take advantage of the "guarantees" offered by certain companies if you return a product within the predetermined timeframe.

You can, however, report scams of this kind to the police via Action Fraud on 0300 123 2040, so that action can be taken to prevent others being taken in.

10 PHOTOS
Victims of scams and fraud
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Victims of scams and fraud
Susan Tollefsen, Britain's oldest first time mother, was scammed out of £160,000 by a fraudster she met on an online dating site. A man claiming to be an Italian gold and diamond dealer told her he was in the middle of a land deal but couldn't access cash. Tollefsen felt sorry for him and started wiring him money, eventually selling her jewellery, her flat and borrowing £32,000 from friends to give him. Read the full story here.
In March 2015 an American woman who was only identified as 'Sarah' went on the popular US television programme the Dr Phil Show to reveal she had sent $1.4 million to a man that she had never met. Although she was certain she wasn't being scammed, her cousin made her go on the programme because she was convinced it was a scam. Find out more about the story here.
Maggie Surridge employed Lee Slocombe to lay a £350 deck in her garden in March 2015. However Slocombe used a combination of lies to scam Surridge out of thousands of pounds. He told Surridge that the front and back walls were dangerous and needed rebuilding and also conned her into building a porch, all for the cost of £8,500. Read the full story here.
It's not just individuals who can be the victims of scams, big corporations can also fall foul of these fraudulent practices. In 2015 Claire Dunleavy repeatedly used a 7p 'reduced' sticker to get significant amounts of money off her shopping at an Asda store in Burslem, ending up with her paying just £15.66 for a shop that should have cost £69.02. Read the full story here.
Sylvia Kneller, 76, was conned out of £200,000 over the space of 56 years thanks to scam mail. The pensioner became addicted to responding to the fraudsters, convinced that she would one day win a fortune. Ms Kneller would receive letters claiming she had won large sums of money but she needed to send processing fees to claim her prize. Learn about the full story here
Leslie Jubb, 103, became Britain's oldest scam victim in August last year when he was conned out of £60,000 after being sent an endless stream of catalogues promising prizes in return for purchasing overpriced goods. The extent of this con was discovered when Mr Jubb temporarily moved into a care home and his family discovered what he had lost. Find out more about this story here
Stephen Cox won more than £100,000 on the National Lottery in 2003 but has been left with nothing after falling victim to two conmen. The 63-year-old was pressured into handing over £60,000 to the men who told him his roof needed fixing. They walked him into banks and building societies persuading him to part with £80,000 of cash while doing no work in return. See the full story here
Last year the Metropolitan Police released CCTV footage of a woman who had £250 stolen at a cash machine in Dagenham. The scam involved two men distracting the woman at the machine, pressing the button for £250 then taking the money and running away. Read about the full story here.
Rebecca Ferguson shot to fame as a runner up on the X-Factor in 2010 but fell victim to a scam artist last year when someone she had believed to be a friend conned her out of £43,000. Rachel Taylor befriended the singer in 2012 and claimed to be a qualified accountant, so Ferguson allowed her to look after her finances. Instead of doing this Taylor stole £43,000 from the Liverpudlian singer. Read more here
When Rebecca Lewis discovered her fiance had started a relationship with a woman he met online she packed her bags to leave. But that didn't stop her checking out the mystery woman, Rebecca quickly realised Paul Rusher's new love was actually part of a romance scam. She told Paul just before he sent the scammers £2,000 which was supposed to bring his new girlfriend to England. Find the full story here.
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