Our friends down under are getting their own space agency.
Like a lot of other countries, Australia's new agency is sure to rock some cool acronym for its name.
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But this time around, social media users have spotted a golden naming opportunity.
The Australian Research & Space Exploration, or 'arse' for short.
What probably started as a quick photoshop gag has blown up into a full campaign. So is this the real deal? That's what a lot of us are asking.
ARSE has its own website, along with Facebook and Instagram pages.
You can even get your own arse tshirt if you love the name so much.
But here's the catch. There's no signs anywhere that the Australian government is backing this project.
But real or not, we're all getting a good laugh out of it. And good luck to Australia if they think they can make a name nearly as good as this.
Commander Chris Hadfield's stunning views from space
"Tonight's Finale: The Richat Structure. A giant gazing eye upon the Earth."
"To commemorate the passing of the Iron Lady, in the centre of these London lights is #10 Downing Street."
"The Australian Outback is effortlessly crazily beautiful."
"The effortless natural art of the southern Sahara."
"The beautiful and violent ugliness inside a naked volcano. Chad, Africa."
"Beijing just after sunset. I'm still trying to spot the Great Wall, but it's hard as it's narrow and dun-colored."
"A heraldic Spring dragon of ice roars rampant off the coast of Newfoundland."
"Dr. Seuss-inspired swirls in the Black Sea."
"Little farmers, big farmers and nature, in Turkey."
"Big storm swirling off the Irish coast on 9th May."
"A sunny day in Scotland"
"To some this may look like a sunset. But it's a new dawn."
"Hope you Bruins play a memorable game tonight vs the Leafs."