Uber to push young voters to the polls

Simon Davis
Stock photo of an Uber sign.  Uber launches the first electric cars in London today. PRESS ASSOCIATION Photo. Picture date: Tuesday 30 August, 2016. Photo credit should read: Laura Dale/PA Wire
Stock photo of an Uber sign. Uber launches the first electric cars in London today. PRESS ASSOCIATION Photo. Picture date: Tuesday 30 August, 2016. Photo credit should read: Laura Dale/PA Wire

Uber will be encouraging young people to register to vote this week by directing customers to the official voter registration page via their smartphones.

From Friday, the taxi-hailing app will show British customers who are waiting for their cab to pick them up a link through to the voter registration website, and will urge them "not to be a passenger in this election".