The most unexpected Christmas advert this year

Most shocking Christmas advert

Christmas adverts are supposed to embody the perfect Christmas. It's why we see so many featuring happy, smiling families, coming together to share gifts and spend quality time together. One advert this year, however, is celebrating the exact opposite.

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Insurer SunLife asked people over the age of 50 about their perfect Christmas, and a significant number of them said they'd love to ditch the kids and the grandchildren, and have some fun on their own for Christmas

More than a quarter (28%) would prefer not to spend time with their family over Christmas. Of these, over a third would either like to spend it at home with their partner, or to pop round to a friend for Christmas lunch. Meanwhile more than one in 20 said they'd quite like to skip the country altogether for the festive period and enjoy Christmas abroad.

It's a perfectly understandable sentiment, because for every grandparent who cannot wait to see the happy smiling faces of their grandchildren on Christmas, there are others who wouldn't mind a Christmas morning that didn't have to begin at an ungodly hour. They could live without the tears over who got a better present, the tantrums over who gets to play their computer game first, and the inevitable rows over who was cheating at Monopoly.

And for every grandparent who sees this as their opportunity to experience the joy of Christmas through a child's eyes again, there are those who had quite enough of that as parents, and would quite like to experience the joy of Christmas themselves.

Ian Atkinson head of brand at SunLife said: "We've done a lot of research into the lifestyles of people over 50 and again and again we're hearing how, in their 50s, 60s and 70s, people feel freer to do what they want, when they want. They're not afraid to enjoy themselves and they're comfortable in their own skin."

The advert is meant to reflect these sentiments, and what more appropriate approach could there possibly be than the one they opted for? Their Christmas advert featured a group over-50s naturists settling down for Christmas lunch.

Ian added: "For too long, people over 50 have been stereotyped in advertising – so this Christmas we wanted to nakedly show their true spirit. And our research shows: while the majority of people over 50 want their family come over for Christmas lunch, there are plenty who just want to do their own thing and let it all hang out."

It's certainly a memorable advert. The question is whether it would encourage you to buy a product from them.

Gift ideas for grandparents
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Gift ideas for grandparents

Your grandparents may fall into the camp of those who have embraced ereaders and love them already. Alternatively, they may fall into the group of people who think there's nothing wrong with books.

If they fall into the latter camp, when you hand this over, remind them that they can scale up the font while they are reading, so they won't need reading glasses. Amazon is currently selling the Kindle Paperwhite (6” high resolution with back light and wifi) for £104.49.

This decorative tree comes with six frames, so grandparents can pick their favourite family members, and hang photos from the branches.

Alternatively, they can squeeze everyone on - or just the grandkids! It costs £24.00 from

It won't be the most beautiful gift you buy this year, but it might be the most practical. This big button phone is just £11.49 from Argos and is ideal for grandparents who are fed up with fiddling around with small buttons every time they want to make a call.
Janet Street Porter was apparently livid when she was given one of these as a ‘joke’ for her 70th birthday, but she’s missing a trick. If Alan 'Fluff' Freeman was happy to push one around London in his 70s, then we could all benefit from something pretty stylish that lightens the load. This one from John Lewis costs £55.
If they are a fan of the programme, then why not get your grandparents the game? They can follow the clues to find the celebrity's ancestors, and spark the traditional festive argument over a board game. This costs £20 from John Lewis.
You might have thought that the golf fan in your life had every bit of kit going, but do they have a washbag in the shape of a golf bag? At £15 from John Lewis, it's a fun addition to their ever-growing collection of golf-related memorabilia.

If you're lucky enough to have an awesome Nanny - and one who wears t-shirts - then buy her this, and let the world know how cool she is.

One Two Three T is selling them for £7.97 on Etsy (also available as Grandmother, Nana, Grandmother and Nona).

If your grandma deserves a bit of recognition for everything she does for her grandchildren, then this bag might be a good place to start.

Poppy and Petal Designs are selling it through Etsy for £12.45.

If you're buying for a green-fingered grandparent, then why not think beyond the usual bedding plants and get them a 'grow your own Prosecco' kit?

These are available for £38 through Not on the High Street, and promise to deliver a healthy grapevine (chosen for its ability to thrive in Britain and deliver grapes within a few years) - plus some personalised labels just in case they ever get to the winemaking stage.

If your grandparents are handy round the house, then you can celebrate their skills with a personalised mug.

You can add the name of the grandchild, plus whatever you call the grandparent in question, and they'll make a special mug for you. They are available through Not On The High Street for £16.

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