Black Friday consumers should know their rights, says Which?

Consumers are being urged to ensure they know their rights ahead of the Black Friday sales frenzy.

Many shoppers are unaware that their rights vary between online retailers and bricks-and-mortar stores, Which? has warned.

Consumers who buy online have additional rights that ensure them 14 days from the time of delivery to return the product for a full refund if it is not faulty, with some exceptions for items such as personalised products.

However shoppers can only return non-faulty goods to high street stores for an exchange or refund if the retailer allows it.

Consumers should check a store's returns policy when they buy - shops are not required by law to have such a policy but they must stick to it if they do.

When it comes to faulty goods, retailers must abide by strict rules contained in the Consumer Rights Act, so it is best to return products to the store in the first instance.

But there is a limit of 30 days to return a faulty product for a refund, after which the retailer has the option of repairing or replacing the faulty product in the first instance rather than having to give a refund.

Top ten facts about Black Friday
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Top ten facts about Black Friday
Black Friday originated in the USA in 1950s/1960s and takes place on the Friday after Thanksgiving. 
Black Friday was brought over to the UK by Asda in 2010, part of the Walmart group.
However in 2015 the supermarket didn't take part in the event and it hasn't been confirmed if they will be launching any Black Friday sales in 2016. 
In 2015 the average spend instore was £41 while the average amount spent my customers online was £92. 
On Black Friday in 2015 £1.1 billion was spent and there was £3.3 billion spent over the weekend as a whole, including Cyber Monday.  
A staggering 1.4 million people went into debt as a result of their spending on Black Friday in 2015. 
When surveyed, 22% of Brits admitted to having bought something on Black Friday through the years. 
Is Black Friday on it's way out in the USA? Controversially Walmart opened their doors on Thanksgiving evening in 2011 and have done since then. Other stores have started to follow suit, potentially marking the end of the popular discount day.

There is some suggestion the day got its name to represent the first day shops went 'into the black' and made a profit, but there's not hard and fast evidence to support this.

This year Black Friday will take place on 25 November. Find out everything you need to know about deals, discounts and which shops are taking part here.

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