Reality TV is enjoying a huge surge as viewers are tuning into Strictly Come Dancing, The X Factor and I'm A Celebrity... Get Me Out Of Here! in their droves.
The BBC's Strictly remains at the top of the pile, as Sunday night's results show scored a peak of 11.3 million viewers.
An average of 10.3 million tuned in as Olympian Greg Rutherford became the latest to leave the competition.
According to the broadcaster, the celebrity dancing show was the most-watched programme for the second day in a row, with an audience share of 41.2% in the overnight figures.
Saturday night's Strictly Blackpool special gained a peak of 11.9 million - its highest of the series so far.
But its rival The X Factor is also keeping a steady hand on its audience, with numbers rising for its results show to an average of 6.3 million from the previous evening's 5.9 million.
The X Factor, which saw Ryan Lawrie eliminated after a sing-off with rapper Honey G, hit a peak of 7.8 million.
I'm A Celebrity's jungle-based stars attracted 9.9 million fans at its peak and an average of 9.2 million, with a 39% audience share.
Strictly is still the biggest ratings winner on the TV schedule, with its current series the most popular in the programme's 12-year history.