John Lewis' Christmas advert received just as much attention as ever, capturing the hearts of the nation, as it does every year.
But before Buster the Boxer distracts you from your Christmas shopping, why not see what the department store has on offer this Black Friday.
The department store will be offering their Black Friday deals from Friday 25 - Monday 28 November.
See also: The best deals on Black Friday this year
Black Friday 2016 deals
John Lewis is already offering discounts on home appliances and technology and you can find them here.
These include deals on laptops, TVs, gaming and home cinema.
You could save £200 on a Samsung 4K HD television when you buy it along with selected Soundbars.
Looking for something a little less expensive, you could save £70 on a Samsung LED HD television at John Lewis until 25 November.
Are you someone that needs a daily caffeine fix? Why not bring the cafe into your home and invest in one of the many coffee machines on offer in John Lewis this Black Friday?
Get a free coffee grinder when you buy the £169.95 De'Longhi Pump Espresso Coffee Machine or claim a £75 Nespresso Club Reward when you buy the Nespresso Prodigio Automatic Coffee Machine.
See also: These are the biggest Black Friday disasters
How do John Lewis match up against the competition?
The department store's motto is 'Never Knowingly Undersold', but what does that mean when it comes to your spending?
The shop compares prices with other high street stores, adding: "Our price promise action means that even during our Black Friday event we'll be checking and responding to competitors' promotions and prices."