Black Friday 2016: Amazon's best deals and discounts

Amazon may have started off just selling books but the website has sky-rocketed and is now most people's 'go-to' site when it comes to online shopping.

Black Friday 2016 is no exception either, there are big things predicted from the retailer.

This year Amazon's deals will run all the way until 23.29 on Black Friday, 25 November.

Watch the Amazon warehouse prepare for Black Friday 2015

Current deals include:

- Kindle Paperwhite E-reader reduced from £109.99 to £79.99, buy here.

- Fire Tablet, 7" Display reduced from £49.99 to £29.99, buy here.

- Fitbit Flex Wireless Activity Tracker reduced from £79.99 from £39.99, buy here.

- Philips Sonicare electric toothbrush reduced from £140 to £44.99, buy here.

- Bosch cordless screwdriver reduced from £29.99 to £19.99, buy here.

- BLU Life Mark SIM-free smartphone reduced from £139.99 to £89.99, buy here.

- Bluedio wireless Bluetooth headphone reduced from £199.99 to £106.99, buy here.

- Kärcher pressure washer reduced from £316.49 to £144.99, buy here.

- TomTom Via SatNav with Lifetime Map Updates reduced from £119.99 to £89, buy here.

- Oral-B Genius 9000 Electric Toothbrush reduced from £279.99 to £99.99, buy here.

- Brieftons QuickPush Food Chopper reduced from £49.999 to £12.79, buy here.

- Joseph Joseph Baking Gift Set reduced from £37.49 to £16.99, buy here.

- Sony Bravia Android 4K HDR Smart TV reduced from £1,149 to £769.99, buy here.

- BISSELL Portable Spot Cleaner reduced from £129.99 to £69.99, buy here.

- De'Longhi Magnifica Bean to Cup Coffee Machine reduced from £449.99 to £216.99, buy here.

On top of all the Black Friday deals on the site, Amazon customers get an additional 20% off all Amazon Warehouse Deals products which can be found here. Warehouse deals cover everything from electronics and toys to video games and kitchen and home.

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What's happening this year?

This is expected to be Amazon's biggest Christmas on record with the company creating 3,500 permanent jobs everywhere from head office to customer service.

Some deals for Black Friday will also be available through Prime Now, Amazon's app that offers speedy delivery to Prime customers.

If you're really pressed for time you can pay £6.99 and have something delivered within 60 minutes or within a two-hour delivery window of your choice at no extra cost.

How to keep on top of it

Make sure you sign up to Amazon's 'Deals Newsletter', this way you'll have the top discounts winging their way to your inbox without even having to look for them.

Amazon will send out an email when the deals start dropping so it's worth keeping an eye on your inbox to make sure you don't miss anything on your list.

Are you an Amazon Prime member? If you are then you're in luck because some deals will be available to you with 'early access' or even exclusively. Keep an eye out for the blue notes on products that indicate pre-order.

If you're not a member already then why not sign up for the 30-day free trial, so you'll get all the benefits with none of the cost! Find out more here.

Stay ahead on social media

Following Amazon on Facebook and Twitter is also a really good way of keeping up with the price reductions.

You can turn notifications on Facebook to make sure you get an alert each time they publish a post.

What can I do before Black Friday?

While the specific deals might not have started yet, there are constant reductions being posted on the site.

Make sure you take a look at the Amazon UK Deals page to see what's on offer today and check back here to find our updates on the best discounts.

Top ten facts about Black Friday
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Top ten facts about Black Friday
Black Friday originated in the USA in 1950s/1960s and takes place on the Friday after Thanksgiving. 
Black Friday was brought over to the UK by Asda in 2010, part of the Walmart group.
However in 2015 the supermarket didn't take part in the event and it hasn't been confirmed if they will be launching any Black Friday sales in 2016. 
In 2015 the average spend instore was £41 while the average amount spent my customers online was £92. 
On Black Friday in 2015 £1.1 billion was spent and there was £3.3 billion spent over the weekend as a whole, including Cyber Monday.  
A staggering 1.4 million people went into debt as a result of their spending on Black Friday in 2015. 
When surveyed, 22% of Brits admitted to having bought something on Black Friday through the years. 
Is Black Friday on it's way out in the USA? Controversially Walmart opened their doors on Thanksgiving evening in 2011 and have done since then. Other stores have started to follow suit, potentially marking the end of the popular discount day.

There is some suggestion the day got its name to represent the first day shops went 'into the black' and made a profit, but there's not hard and fast evidence to support this.

This year Black Friday will take place on 25 November. Find out everything you need to know about deals, discounts and which shops are taking part here.

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