World's most valuable brands revealed
Brand consultancy Interbrand is out with its annual list of the world's 100 most valuable brands.
Topping the list Apple Inc, followed by Google and Coca-Cola. This is the fourth year in a row Apple and Google are claiming the top two spots.
Apple's number one ranking was determined based on its financial performance, the role it plays in influencing customer choices, and its ability to command a premium price.
Interbrand puts Apple's brand value at $178 billion dollars up 5% from last year. Google comes in at $133 billion.
Technology and automotive companies dominated the list, making up 29 of the 100 rankings.
Jez Frampton, Interbrand's Global Chief Executive Officer, said on their website: "It's clear the best global brands are not just weathering change, but driving it."
"They understand their 'Anatomy of Growth' is complex, unique and personal; they look inward and outward, expand into new markets, and create better experiences to grow their brands and businesses."
The ranking is based on the brand's financial performance, the role the brand plays in influencing customer choice and the strength the brand has to command premium price.
The company also revealed the 'Top Growing Brands' which included Facebook, Amazon, LEGO, Nissan and Adobe.