As we gear up for another bunch of famous faces to enter the jungle, 'I'm a Celebrity' fever is starting to build. There are plenty of stars rumoured to be joining the show this year - including Gogglebox's Scarlett Moffatt, gymnast Louis Smith, swimmer Adam Peaty and presenter Craig Charles. Being on the show has done wonders for plenty of careers - the likes of Peter Andre and Myleene Klass spring to mind - but winning can be even more rewarding. Last year's winner, Vicky Pattison, is said to have made a small fortune after picking up her crown.
How has she made it?
Every celebrity who goes on the show gets an appearance fee, but Pattison's sights were always set higher than that. While she was on the programme, she made no secret of the fact that she was keen to leave the world of reality TV behind, and become a respected TV presenter in her own right. As soon as she left, she landed a number of perfect roles.
The most high-profile was presenting Loose Women. She spent nine months on the show - including a summer contract as a full time presenter. She has also done presenting stints on This Morning - and is currently filming a road trip for the show with jungle pal Ferne McCann. She also presents Judge Geordie on MTV.
Rumour has it that she may also be presenting an 'I'm a Celebrity' spin-off show, although there has been no official confirmation
Aside from her presenting gigs, she also has a Mini V nutrition range, which is expected to be on sale in Littlewoods next year, and is available through a subscription service. The brand also does an on-demand service for workout videos, cooking tutorials and diet and workout plans. This is thought to make up a large proportion of her earnings.
Se recently became the face of a range of jewellery from Chainedandable, she has become the face and body of a new range for Ann Summers, signed an endorsement deal with Fake Bake, and has a clothing line for Honeyz.
In her spare time she has written three books - including a lifestyle book released in August - and has a best-selling fitness DVD.
Before she went into the jungle, her estimated net worth was less than £500,000. She told the papers back in March that she was worth £1 million. However, that was before a number of these deals were signed, so she may well be worth £1.5 million at this stage. That would mean her stint in the jungle had added £1 million to her net worth.
In March she said she was investing her money in property, and has bought a house in Newcastle and one in Essex. She isn't letting it go to her head through. When she revealed she was now a millionaire, she added: "I'm being responsible. No flash cars and designer handbags for me. I'd rather have a gin and tonic and a Domino's pizza."