Zayn Malik has done well for himself since leaving One Direction last year, and he's once again left his fans impressed as he has dropped a new music video.
The singer features in British electronic duo Snakehips' new track Cruel, and the video is pretty much mostly all about Zayn.
It's an infectiously catchy, upbeat track, and the music video sees the ex-1D star all over the TV, quite literally.
The video looks to have been shot in an underground club, filled with Chinese lanterns and street dancers, a haphazard scene that keeps zooming into never-ending TVs where Zayn is, looking handsome in a leather jacket.
Zayn worked with London twosome Snakehips, otherwise known as Oliver Lee and James Carter, on the track, which was number 33 in the Official UK Singles Chart last week.
But it may get a boost in the coming week thanks to the release of the music video, which is certainly watchable.
Fans have been loving it on Twitter, unsurprisingly, with Zayn's litany of devotees going wild over another chance to see their man.