Andy Murray's French Open dream went up in smoke in four hostile sets in front of a partisan Parisian crowd on Sunday.
It was evident from very early on that the locals had come to watch Novak Djokovic win, hissing their contempt at Murray's best moments and beating their chests in delight as the Serb recovered from a set down to win his first French Open title.
Twitter users on this side of the English Channel were clearly unimpressed and as the Dojokvic love-in gathered pace, and Murray increasingly looked like the uninvited guest, some decided that it was enough reason to vote 'Leave' on June 23.
The debate ahead of the EU referendum has offered little clarity for many voters - so why not, maybe this is the moment to decide the political future of the United Kingdom.
Murray did support the Scottish independence vote a couple of years ago after all...
When the red dust, and mist, had settled a tongue-in-cheek perspective to Murray's lack of support was probably the best bet.
And let's face it, later this month this is gonna happen.
Murray had raised hope when he won the first set, but just over an hour later Djokovic had peeled off the next two sets to take a firm grip over the contest.
Still Murray was willed on and Lord Sugar offered a pretty good incentive.
And while Murray did rally late in the match by then Djokovic was too far ahead as he secured the rare feat of holding all four grand slam titles at the same tie with a 3-6 6-1 6-2 6-4 success.
The Serb became just the third man to do that - and the first since Australia's Rod Laver in 1969 - and as he rolled towards victory the focus of most people turned to the 29-year-old's place among the greats.
For Murray it was a let down after a remarkable fortnight - in which he ensured his name would join rare company by reaching the final of every major tournament - but Djokovic's will for even more history proved too much.
Bring on Wimbledon!