Why this month's flops dropped: Mothercare plc (-38%), Premier Foods plc (-32%) and Restaurant Group plc (-18%)

premier foods shopping brands in a basket

It's been a dire month for investors in Mothercare (LSE: MTC) whose shares have lost 38% of their value in the last 30 days. This collapse was caused by a trading statement on April 14, which revealed a 10.8% drop in international sales.

Until recently, Mothercare's franchised international sales were a reliable source of profits for the firm. The Middle East oil crash and subdued conditions in Asia have put paid to this. Although the firm's UK store estate is starting to perform better, the poor international outlook concerns me.

Broker earnings forecasts for 2016/17 have been cut by 27% over the last month, to 10.2p per share. This puts Mothercare on a forecast P/E of 11.5 for the current year. That seems fairly cautious, especially as the franchised nature of Mothercare's international operations means that potential store closures won't cost the group anything.

Despite this I don't think there's any rush to buy. I'm going to wait for Mothercare's results next week and then review the situation again.

Was the board right to reject this offer?

Premier Foods (LSE: PFD) shares rose from 32p to a high of 62p at the end of March, after the firm received a surprise 65p per share takeover approach from US firm McCormick.

Premier owns popular brands including Mr Kipling and Bisto but is struggling against the impact of a supermarket price war and its £585m net debt. Given these headwinds, the chance to become part of a larger and financially stronger organisation looked attractive for shareholders.

Premier's board didn't agree and gave McCormick the cold shoulder. Instead, the firm opted for a partnership deal with Japanese firm Nissin. Investors weren't impressed by the rejection of the McCormick proposal and Premier's shares have since fallen by 32%.

Given that interest costs swallowed up half of Premier's operating cash flow during the first half of the year, reducing debt is an urgent priority.

Investors will find out whether Premier has been able to make good on its commitment to cut debt and boost sales on Tuesday, when the firm's final results are due. However, my view is that there are almost certainly better buys elsewhere.

Consumer confidence or company problems?

Shares in Restaurant Group (LSE: RTN), which owns brands including Frankie & Benny's and Chiquito have fallen by nearly 60% so far this year.

Last month's 18% drop was driven by new guidance that like-for-like sales will fall by 2.5% to 5% this year. This translates to a fall in pre-tax profits of around 10% compared to last year.

The company is blaming weaker consumer confidence, but has also said it's changing the mix of restaurants it's opening this year. I suspect the core Frankie & Benny's brand may be underperforming.

I'm also concerned by the sudden departure of chief financial officer Stephen Critoph, who left "with immediate effect" in April. Such a sudden departure usually means a big boardroom disagreement or a looming disaster.

The good news is that there's very little debt and strong free cash flow. With the shares trading on less than 10 times forecast earnings and offering a forecast yield of 5.5%, Restaurant Group could be a bargain.

Personally, I may wait until a new CFO is appointed before considering a buy.

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Roland Head has no position in any shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors.

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