A dog will serve you free beer at this London pop-up

After the eye-roll-worthy cereal cafes, inhabitable alcohol and owls in bars, there's finally a ridiculous pop-up we can get behind; a bar is opening in London where dogs will serve you beer.

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At long last, whoever commissions these things is doing something that will benefit humanity immeasurably.

If you want to be served an ice-cold Kronenbourg by man's best friend, you can do so at Bar D'Alsace-tian in Soho. A team of trained Alsatian dogs, each of whom wears a lightweight, miniature barrel, will bring you a delicious beer.

To absolutely no one's surprise, the pop-up is a PR stunt to mark the launch of the new Kronenbourg advert – which stars Eric Cantona and a pair of Alsatian dogs delivering a Taste Supreme around Alsace.

Ifeoma Dozie, brand director at Kronenbourg 1664, said: "We're absolutely delighted to be opening the doors on the world's first bar staffed by dogs. It provides customers with a truly unique experience and is the ideal way for us to bring the 'Alsace-tians' to Kronenbourg fans.

"With Bar D'Alsace-tian, we will have man's best friend delivering one of man's greatest achievements: the Taste Suprême of Kronenbourg 1664."

If the idea of a bar staffed by dogs excites you (and why wouldn't it?!), make sure you snap up a reservation quickly here. The bar is open to the public on May 6 from 6:30 pm to 8:30 pm.

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