If you're in marketing and your brand didn't make some reference to Star Wars today then it seems you don't know what you're doing.
Everyone was at it as Twitter users were bombarded with 'May The Fourth Be With You' gags to mark Star Wars Day.
For obvious reasons police departments across the country were all over it.
Sporting organisations and clubs couldn't resist... we particularly liked the tweet from The Open.
There were some serious points to be made
We're assuming you've got the May 4 pun at this point, by the way...
Some of the *gags* were a bit of a reach.
These were pretty funny though.
May the force be with you.