Emma Watson under fire over skin lightening' controversy

A number of Harry Potter fans have turned on actress Emma Watson over an old Lancôme beauty campaign featuring the actress as the face of its "Blanc Expert" skin-lightening beauty treatment.

See also: A guide to the most extreme beauty treatments

The 2013 ad resurfaced on a UK-based website, Gal-Dem, in an article criticising European cosmetic companies for promoting racism with various "skin-lightening," "brightening," and "skin-whitening" products to predominantly black and Asian markets.

Related video: