It may feel more appropriate with a Moroccan carpet-seller than an insurance company, but it pays to haggle, Which? has found.
The consumer group surveyed 2,010 members of the public, and found that half didn't haggle on their existing deal, with only a third changing their home insurer in the last twelve months.
But of those that did haggle, six in ten saved money on their premium, with an average saving of £82. They did even better than those who switched, who cut their premiums by an average of ten pounds.
Of the brands surveyed, home insurance customers had the most success with LV, where seven in ten policyholders who tried haggling netted a better deal. Two thirds of Saga, Direct Line and Aviva policyholders who haggled also got their rates down.
"Homeowners could be saving over £80 a year by challenging their existing home insurance provider or shopping around for a better deal elsewhere," says Which? Money editor Harry Rose said.
"The recent announcement that insurers must show last year's premium on renewal letters should also serve as a useful prompt to people that they could be saving money."
We're not that bad at haggling in some situations - a recent survey for Nationwide Building Society found that more than two-thirds of people have attempted to haggle at some time in the UK. But this is mostly in markets and car dealerships.
And a 'secret shopper' project last year carried out by consumer website MoneySavingExpert found that Carphone Warehouse, Currys/PC World and a number of other stores were all amenable to a bit of negotiation.
According to Which?, more than three-quarters of people that haggle over their mobile phone contract get a better deal, as do more than eight out of ten who haggle over their car breakdown cover. All in all, it says, people should be able to save over £500 a year.
To haggle successfully, says Which?, it's important to be polite: nobody has to give you a discount, after all. But make it clear you're serious, and that you're prepared to sign up there and then. If you want to claim you can get a better deal elsewhere, have evidence to back this up.
Be flexible - maybe they'll throw something extra in, rather than giving you cash off the price. And if you get nowhere, be prepared to walk away.
The cheapest cars to insure
It pays to haggle over insurance, says Which?
Price new: £5,995
Dacia has made a big impact in the UK with its line of affordable motors.
The Sandero is the foundation of the brand's offering and is famed for being the UK's cheapest car.
With a group two insurance classification it's also one of the cheapest cars to insure right now.
The entry level Access model is sparsely equipped, but it has a practical interior, big boot and low running costs.
Price new: £8,060
The Seat Mii is a small city car which Auto Express praises for its spacious interior, good build quality and supple ride.
All models are in insurance group one, bar the group two Sport version.
The Mii is available in three-door or five-door styles, but both measure just 3.5 metres, making it perfect for getting around town.
Price new: £8,090
The Skoda Citigo was crowned Auto Express Best City Car 2013.
The magazine praised its low running costs and practicality as well as its grown up driving experience.
Like its Mii stable mate the Citigo has group one insurance in all apart from its top specification model, making it one of the cheapest cars to insure.
Price new: £8,265
The third of the Volkswagen's group of three city cars to make the list is the Up!
Auto Express says the Up! was 'born to rule' city streets with its small dimensions and lightweight body.
There's three versions of this fun city car; Take Up! has a group one rating as does Move Up! while the higher spec High Up! gets a group two classification.
Price new: £8,345
The Hyundai i10 is another car which can get you a cheap insurance quote thanks to a group one insurance rating across all the 1.0-litre petrol models.
Auto Express says the new 2014 i10 offers big car features in a small package. And for £8,345 you also get Hyundai's five-year warranty and roadside assistance package.
Price new: £8,995
Vauxhall has managed to squeeze one of its full sized Corsas into insurance group two.
Auto Express says the 1.0-litre ecoFlex model has the lowest insurance costs of any mainstream supermini.
The eye-catching design, solid interior and big-car features make it an appealing buy for drivers.
Price new: £9,575
The Smart car caused a bit of a stir when it first appeared thanks to its dinky dimensions and bold two-seat layout, making it very useful for driving about town and absurdly easy to park.
The Smart ForTwo is the latest incarnation, which keeps to the same formula; it still has only two seats and is one of the smallest cars on the road measuring just 2.5 metres long,
The entry level 0.8- and 1.0-litre models qualify for group two insurance.
Price new: £11,810
The Peugeot Partner Tepee 1.6 VTi is the passenger version of the Partner van and according to Auto Express easily the most spacious new car that currently qualifies for a group two insurance rating.
It's got a boxy shape that provides plenty of room and has sliding doors which make it a very practical and flexible family car.
If you're after something smaller the Peugeot Bipper Tepee, which is the smallest of Peugeot's family of Tepee MPVs, also gets a group two insurance rating.