Daytime bookings of hotel rooms by the hour are on the rise as lovers search for time alone in what has been dubbed the 'afternoon delight'.
Website dayuse.com, which offers bookings for hotel rooms during the day, allows hotels to increase their profits by filling empty rooms during the day and helps customers to book rooms by the hour without being charged for a full night.
Speaking to the BBC, Lorenzo Sciotti, Dayuse's business development manager in London, said: "We are offering hotels the chance to boost income by 10%.
"And for customers - they get a hotel room for a few hours at a fraction of the price they would pay for a full day."
But hourly hotel bookings are not just for lovers looking for an 'afternoon delight'.
According to The Huffington Post, rent-by-the-hour rooms are ideal for businessmen and woman looking to shower and freshen up before a meeting, or travellers in transit who fancy a quick nap before they catch their next flight.
Many hotels still like to keep quiet about hourly rates, even though they are available more often than people think.
Getaroom.com co-founder Bob Diener told Maxim: "Luxury hotels, and the range of hotels on our site, aren't renting by the hour. But what a lot of hotels are doing that they don't necessarily advertise is allowing people to come in and rent a room by the day for a few hours.
"How they're packaging it these days is by using deals that let you use the room, the gym, and the pool. But what many people don't know is that looking for secret rates is a better way to get a lower room rate."
The most romantic hotels in the UK
Would you book an 'afternoon delight'? Rise in daytime hotel bookings
The Old Rectory can be found close to the beautiful Exmoor coastline in North Devon, surrounded by National Trust land. This boutique hotel has 10 luxurious en-suite bedrooms on offer, each of which are individually designed and decorated.
Edgar House is a a refurbished Georgian building which sits in a lovely setting along the ancient city walls, by the River Dee in Chester. Guests are lucky enough to be just a few minutes away from the city's beautiful and historic attractions as well as a host of restaurants and shops.
The Grasmere Hotel is in the perfect location for guests to enjoy the stunning sights of the Lake District. The hotel was built in 1871 and most of the bedrooms boast incredible views of the scenic National Park.
The Clarence Hotel in Portsmouth is home to eight individually designed bedrooms that cater for adults only. The hotel is just a few hundred yards from the seafront and within easy reach of plenty of other local attractions.
Cedar Manor Hotel and Restaurant is over 160 years old and is set in beautiful and secluded gardens. Guests can get to the famous Lake Windermere in just a few minutes before enjoying some of the delicious, locally sourced food in the hotel restaurant.
At over 200 years old La Haule Manor has been lovingly restored to its current state. The hotel is just a few minutes walk from the seafront or if you prefer to stay within hotel grounds why not enjoy a drink by the pool with sea views.
Said to be one of the country's most intimate hotels, the Belmond is best known for its incredible gastronomic experiences thanks to chef Raymond Blanc. The hotel has 32 individually designed guest rooms and suites and it has retained its two Michelin stars for the last 30 years.
Staying at the Fonab Castle Hotel in Pitlochry gives guests the chance to experience a truly unique highland town. Combine scenic beauty and fascinating heritage with luxurious accommodation in Pitlochry.
Applegarth Villa can also be found in the area of Lake Windermere where guests can enjoy the beauty of the Lake District as well as five-star accommodation. The 15 uniquely designed bedrooms include seven luxury hot tub suites and a sun terrace where guests can enjoy drinks before dinner.
Knockendarroch Hotel and Restaurant can be found in the heart of Pitlochry with rooms offering incredible views of the local area and the hills of Highland Perthshire. The area is popular with fans of the outdoors with plenty of opportunity for walks, mountain biking and other activities.