Europe's first Google Innovation Lab has been opened in Belfast.
It is a joint venture between consultants PwC and the software firm most famous for its search engine.
The base will be similar to operations in New York and Sydney.
Paul Terrington, PwC regional chairman in Northern Ireland, said: "The decision to site the first PwC and Google Innovation Lab in Belfast is a huge vote of confidence in Northern Ireland as a location and PwC as a partner.
"PwC's Belfast technology investment is already delivering real solutions to clients in Northern Ireland and beyond; looking to the future, our Google Lab alliance will substantially increase our ability to attract and deliver new global client solutions from Belfast."
Murali Sitaram, Google director of global partner strategy and alliances, said: "We're excited that customers in the UK will be able to benefit from the immersive technology experience at the PwC and Google Innovation Lab in Belfast."