Morrisons gin beats Gordons in blind taste test

A77J29 gin and tonic with ice and a slice soda drink citrus

Supermarket own-brand gins have beaten the big brands in blind taste tests carried out for consumer organisation Which?.

Morrisons topped the gin ranking, with Which?'s experts describing its £10.49 London Dry Gin as 'well-rounded' and 'refreshing'. It got a score of 80% - well ahead of market-leading Gordons. This came in ninth place, despite its £16 price tag making it one of the most expensive brands in the test.

Lidl's Castelgy London Dry Gin came second, with a score of 78%, but was also the joint cheapest at £9.99.

"Once again, our taste tests have shown that supermarket own labels are giving the big brands a real run for their money," says Which? editor Richard Headland. "Some inexpensive bottles received a much higher score from our experts, proving you don't always need to splash out."

There was a similar picture when it came to white wines. Asda's Extra Special Leyda Valley Chilean Sauvignon Blanc was the top-scoring white wine with a score of 79% - as well as the cheapest, at £5.75. It was described by Which?'s experts as 'very fruity with a lemony finish' and 'a very appealing summer drink'.

Other high-scoring white wines included Lidl Cimarosa Sauvignon Blanc 2014, costing £5.89, and Sainsbury's Taste the Difference Albarino 2013 at £8.

Meanwhile, the two branded white wines - the £6.99 Cono Sur Bicicleta Sauvignon Blanc 2014 and £7.99 Oxford Landing Sauvignon Blanc 2014 - finished at the bottom of the table.

Supermarket own-brands are increasingly taking top prizes in industry awards. In June, Aldi's Highland Black 8 Year Old Scotch Whisky picked up gold medals at both the International Spirit Challenge, and the Spirits Business Scotch Whisky Masters awards.

Gin taste test results
1. Morrisons London Dry Gin 80% £10.49
2. Lidl Castelgy London Dry Gin 78% £9.99
3. Waitrose London Dry Gin 78% £12
4. Greenalls London Dry Gin 77% £15
5. Beefeater Dry Gin 76% £16
6. Asda London Dry Gin 75% £11
7. Sainsbury's London Dry Gin 74% £11.50
8. Aldi Oliver Cromwell London Dry Gin 74% £9.99
9. Gordon's Special Dry London Gin 74% £16
10. The Cooperative London Dry Gin 73% £11.99
11. Marks & Spencer London Dry Gin 72% £15
12. Tesco London Dry Gin 71% £11.50

Crisp dry white wine taste test
1. Asda Extra Special Leyda Valley Chilean Sauvignon Blanc 79% £5.75
2. Lidl Cimarosa Sauvignon Blanc 2014 78% £5.89
3. Sainsbury's Taste the Difference Albarino 2013 74% £8.00
4. Waitrose Grüner Veltliner Niederösterreich 2014 73% £7.99
5. The Co-operative TrulyIrresistible Leyda Valley Sauvignon Blanc 2014 71% £6.99
6. M&S Picpoul de Pinet 2014 69% £8.50
7. Aldi The Exquisite Collection Clare Valley Riesling 2014 67% £6.99
8. Morrisons M Signature Vermentino di Sardegna 2014 67% £5.99
9. Cono Sur Bicicleta Sauvignon Blanc 2014 66% £6.99
10. Oxford Landing Sauvignon Blanc 2014 62% £7.99

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Morrisons gin beats Gordons in blind taste test

Score: 2/5

"Nice taste but not enough fizz."
"It's harsh at the back of the throat."
"This one's rather flat for me."

The Sainsbury's Taste the Difference might have been one of the priciest bottles of supermarket champagne but the tasters picked up on how quickly it went flat and scored it the same as the other bottle from Sainsbury's at 2/5.

Score: 4.5/5

"Oohh it's like drinking the stars."
"It has a lovely crisp, dryness."
"Well balanced, I could drink more of this."

This champagne had the tasters waxing lyrical and even going on to jokingly quote the forefather of chamagne, Dom Pérignon - "Come quickly, I am drinking the stars!" was falsely attributed to the monk in the late 19th century. They even tried to come back for more after scoring it a near-perfect 4.5/5.

Score: 4/5

"This is tart without being harsh."
"What a deicate flavour."
"This is the most distinctive and bold."

The Asda extra special might have been the cheapest bottle on trial but it packed the biggest flavour punch, scoring highly with the testers on aroma and depth putting it in second place with an average mark of 4/5.

Score: 3.5/5

"This tastes of luxury."
"It's very rich."
"Very smooth and slightly creamy."

Co-op's second offering was well received with all of the tasters praising its rich flavour notes and texture. Co-op's cheaper bottle scored highly enough to secure third place with an average mark of 3.5/5.

Score: 3/5

"Easy to drink and the most citrusy of the bunch."
"It's the most acidic."

"A bit too gassy - burping isn't great for a dinner party!"

The Waitrose champagne might have been one of the cheapest in the trial but it wasn't a favourite with the tasters who consistenly commented on its acidic aftertaste and scored it a mediocre 3/5

Score: 2.5/5

"Pungent smelling and a bit harsh."
"Fruity with very little acidity and quite well balanced."
"It's overpowering, I couldn't drink a lot of it."

Before the labels were hidden the tasters were the most excited to get stuck into this bottle from Marks and Spencer. Despite being the most expensive bottle in the trial, it only scored an average of 2.5/5 putting it in third place.

Score: 2/5

"It's not crisp at all, or fizzy enough."
"It's light, almost too light in fact."
"It tastes like cava to me."

This offering from Sainsbury's fell flat with our tasters, literally. All the testers commented on the lack of fizz and depth leaving the Blanc de Noirs with an average score of 2/5 and in jint bottom place.

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