Bic apologises for 'Look like a girl... think like a man' advert on Women's Day
(Bic South Africa/Facebook)
Pen manufacturer Bic South Africa has been forced to apologise after social media was flooded with complaints about an advert it posted for Women's Day that said: "Look like a girl, act like a lady, think like a man, work like a boss."
As PR fails go, it was pretty bad...
what fresh hell is this pic.twitter.com/KctXjvWAHp
— Caroline CriadoPerez (@CCriadoPerez) August 11, 2015
The South African brand deleted the post after people posted their outrage, many reportedly saying it was derogatory. It also posted an apology on Facebook.
But the original mentality behind the ad has not been forgiven just yet.
You might remember the last time the company offended just about everyone, when it introduced pink pens "for her" in 2012.
The internet has reacted to the latest blunder as it does best, with some clever photoshopping.
#epicfail for Bic pens with their #happywomensday post. Beyond comprehension. Oh – and the viral answer. pic.twitter.com/cZ0wBwEtNg
— molocapetown (@molocapetown) August 11, 2015
I tried to make that Bic advert a bit more relatable pic.twitter.com/d0YLcdqxXM
— TechnicallyRon (@TechnicallyRon) August 11, 2015
I feel like #Bic could've just really gone for it with #womensdaypic.twitter.com/ddGdhVNS76
— Manfeels Park (@ManfeelsPark) August 11, 2015
That sexist Bic ad is applicable to the career of Christopher Biggins and literally nobody else. pic.twitter.com/nuSkvgkZap
— Ms Slide (@sliderulesyou) August 11, 2015
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