Aldi and Lidl beat supermarket giants in taste tests

Supermarket market share

Discount supermarketsAldi and Lidl have continued their remarkable rise in the UK, beating most of their more established rivals in an own-brand taste test.

Results of The Grocer's annual Own Label Food & Drink Awards show the pair bagged 13 'gold medals' each – a feat matched only by Asda*.

The winners in each category were decided by a combination of shoppers' and expert tasters' opinions, with a total of 1,103 own-brand products tested.

Below is a selection of the winning products – to view the full list you can visit The Grocer's awards page.

* Note that Waitrose did not participate in the survey

A selection of winners

The squeezed middle

Such success for the discount retailers gives further weight to their claims that they can beat the major supermarkets on price while at the same time matching them on quality.

Recent years have seen Aldi and Lidl chipping away at the dominance of established supermarkets, and they can now lay claim to almost 10% of the market, according to the latest Kantar Worldpanel data.

Combine this with the fact that Waitrose continues to prosper at the upmarket end of the market, and it's not hard to see why the major supermarkets are struggling: Tesco, Asda, Morrisons and Sainsbury's all reported a fall in sales compared to last year, Kantar data suggests.
Discounter boom to continue?

The changing face of Britain's supermarkets looks set to continue: Lidl and Aldi are making plans for more stores, while the 'big four' sacrifice their expansion plans for price cuts.

A report for The Grocer found that the discounters are vastly outstripping the big four in their building plans, and at this rate Aldi could be the fifth largest grocer in the UK within a year.

The report, by Barbour ABI, looked into the number of planning applications in the pipeline for each of the retailers. Between them Aldi and Lidl have plans for 53 more store projects in 2015. Aldi is making the biggest strides in its expansion plans - with 33 new projects compared to Lidl's 20.

Meanwhile, the report found that Tesco, Sainsbury's, Morrisons and Asda are only planning nine building projects between them - four for Asda, three for Tesco, and two for Sainsbury's: Morrisons isn't planning any.

The figures include new stores as well as extensions, home delivery facilities and 'click and collect' areas.

Do you think the budget supermarkets offer a better deal, or do you still prefer the mainstream supermarkets? Share your thoughts in the comments section belowor on Facebook

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Aldi and Lidl beat supermarket giants in taste tests
Shopping starts long before you leave the house. Check the fridge, freezer and cupboards, then draw up a list of all the meals you plan to make and eat during the week (making sure you include any leftover perishables in those meals). That'll tell you exactly what you need to buy. This isn't everyone's favourite activity, but you'll be astonished how much less you buy - and crucially how much less you end up throwing away. This process typically cuts 5% off your grocery bill.
Supermarkets are entirely designed to make you do this, with flashy displays at the door, and discounts heaped high on the end of each aisle (they're put here because they know it takes a while to turn your trolley so they have longer to catch your eye). There will be new products and special offers which will sorely tempt you, but everything extra you buy will mean you either eat more or have more to throw away more at the end of the week.
There are three levels of products: the branded ones (including the premium supermarket ranges), the own-brands, and the own-brand value range. The best way to shift down is to move down one rung of the ladder on everything you buy - so if you usually buy branded baked beans go for own-brand, and if you usually buy own-brand, go for the value own-brand.
Most people choose a supermarket out of either convenience or habit. However, switching to a cheaper supermarket could be the easiest way to save. No one supermarket is cheaper for everything across the board. However, as a very rough rule of thumb Asda is the cheapest of the big players - it regularly wins awards for this (and did so last year), and it also has a pledge, which promises that the items you pick that are part of its scheme will be 10% cheaper than elsewhere or you can claim the difference. If you are willing to go beyond the big players, the discounters are substantially cheaper, so it's worth trying Aldi or Lidl to see what you could save.
Of course, no supermarket is cheaper for absolutely everything. And in some instances the supermarket is not the cheapest place for your food - local markets for example can offer much cheaper fruit and vegetables.

You'll need to get to know your local independents, but the best way of being sure of getting a good deal at the supermarkets is to do your research before you go. lets you compare prices for Tesco, Morrisons, Asda, Sainsbury's, Waitrose, Aldi and Ocado.

You'll need to put your shopping list into the site, which is a bit time-consuming the first time you do it but gets quicker once you have saved your favourites. It will tell you the cheapest places for your shopping - leaving you to choose whether to make more than one trip or to go with the supermarket that is cheapest for the most of your items.
There's definitely a right and wrong way to do this. The right way is to search for vouchers, coupons and deals for things you already need to buy. Alternatively, you can keep an eye out for BOGOF deals on things you regularly use (as long as they aren't perishable), and stock up on them. This can be useful for things like toiletries - just don't be tempted to switch to a more expensive brand in order to do this unless you have checked that the deal constitutes a saving from your usual brand at its usual price.
Supermarket deals are not simple to compare, so you could easily find yourself trying to work out if 350ml of something at 58p is cheaper or more expensive than 250ml of something at 46p. For most people this isn't the kind of maths that's easy to do on the fly. The only solution is to take a calculator and work it out - unless you want to focus on building world-class mental arithmetic skills.
Your careful list-making will not always go to plan, so if you end up eating something different one night, think about what you will do with the food you had planned to eat. Can you cook it and freeze it? Can you substitute it for another meal? Likewise with the leftovers, have you factored these into your eating plan? Or will you need to freeze it for next week?
This is classic advice for a reason. Research has shown that if we eat before we go we buy 18% less food. So have a sandwich and shave almost 20% off your bill.
If you are good at managing your credit cards, then shopping using a cashback card can be a great way to earn back money on your shopping. It's worth emphasising that in order for this to be a money-spinner you'll need to pay it off in full and on time every month. However, this is something that disciplined shoppers should definitely consider.

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