Aston Martin previews new crossover with DBX Concept
British sports car marque Aston Martin surprised the Geneva motor show yesterday with a shock new concept model, the DBX.
Keen to diversify its model range in a bid to attract more female and younger buyers, Aston Martin has eschewed the ultra-luxury SUV approach taken by premium rivals Bentley and Rolls-Royce, and has instead unveiled its vision of a high-riding GT car.
The DBX has been created to "defy conventional thinking about the luxury GT segment," according to Aston Martin, which also says "the DBX Concept widens the appeal of the iconic British luxury brand and reaches out to a more diverse global audience than ever before".
While the DBX is far from being production-ready, Aston Martin chief executive Andy Palmer hinted that it could shape future products from the brand.
"The DBX Concept is a challenge to the existing status quo in the high-luxury GT segment," he said. "It envisages a world, perhaps a world not too far away, when luxury GT travel is not only stylish and luxurious but also more practical, more family friendly and more environmentally responsible.
"I asked my team at Aston Martin to expand their thinking beyond conventions, to explore what the future of luxury GT motoring would look like in years ahead, and the DBX Concept you see before you is the result."
The DBX is a clear evolution of Aston's current design themes – first seen on the DB9 in 2003 – and features the same signature grille and slim, swept-back headlights. However, it has been designed to be a more practical proposition than the current range, and offers seating for four and a boot at both the front and the rear.
It is powered by electric motors mounted in the wheels, which source power from on-board lithium sulphur cells. It comes loaded with technology, including auto-dimming glass, twin head-up displays, an F1-style KERS system and rear-view cameras in place of traditional mirrors.
While Aston Martin claims that it has created a new market segment with this high-rise GT car, buyers can already purchase ordinary saloon and hatchback models with four-wheel-drive and mild off-road ability, such as the recently launched Volvo S60 Cross Country.
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