Most people tend to shop at the same supermarket for years. Some are attached to the brand, but most just pick the one on the way home from work, and then stick with it because it's easy. It takes a lot to make people reconsider the supermarket they have always shopped in - but is £705 enough to make you consider a spot of supermarket disloyalty?
The supermarkets compete hard in order to try to take business from one another, and particularly when it comes to online grocery shopping, they are willing to offer all sorts of inducements to get you to try their services. If you were to take advantage of all of them, you could get £185 off your next 13 shops.
If you have never used Tesco's online grocery deliveries, you can get £15 off your first order of £60 or more when you use this code at the checkout. You can either select the option to collect your shopping from the store - and bank the full £15 saving - or choose home delivery slots starting at £1
Ocado offers £20 off your first order of £80 or more with this code. The delivery charges vary, but if you're ordering this much and you can be flexible about delivery, you can get it delivered to your door for nothing.
The new online deal at Morrisons offers £20 off your first order as long as you spend £100 or more - with the voucher code VOU6180780. Delivery starts at £1, so you can bank a £19 saving.
The Sainsbury's deal is more generous - and is designed to get you into the habit of shopping at the store. With this code, you can get £15 off your first delivery of £60 or more of shopping (£25 off if you spend £100 or more), then (as long as you are willing to tick the box to hear more about their services) you'll get £10 off your next four shops plus free delivery - so by switching to Sainsbury's you can save up to £65.
The Waitrose deal is structured similarly to the one at Sainsbury's. You get £15 off your first shop, £20 off your second, £10 off your third, £10 off your fourth, and £10 off your fifth - all with free delivery. The downside is that on each occasion you have to spend £100 in order to qualify for the deal, but if you have a number of big shops coming up you could save £65 altogether. If you want to take advantage, you'll need to order your first delivery by 16 March
%VIRTUAL-DealsCategoryWidget% More rewards for disloyalty
Even when you've worked your way through the freebies for new customers, you can keep saving. Once you are comfortable with trying other stores, each time you want to do a shop, you can enter your shopping list into Mysupermarket.co.uk, and compare the cost at 11 of the major supermarkets (including Aldi). If you can get your shopping cheaper elsewhere, you can just click to switch stores.
It even enables you to split the checkout, so you can check whether it's cheaper to buy everything from one store, or split it between two shops and buy each item when it is cheapest.
These simple tweaks could save you up to 10% on your weekly shop - which if you spend £100 a week on your shopping, will add up to a saving of £520 a year. Assuming you took all these steps, your disloyalty savings would add up to a total of £705.
So what do you think? Are you ready to abandon the convenience of your usual supermarket in exchange for £705 of savings?
Cut the cost of groceries
Ditch supermarket loyalty, and pick up these great freebies
Shopping starts long before you leave the house. Check the fridge, freezer and cupboards, then draw up a list of all the meals you plan to make and eat during the week (making sure you include any leftover perishables in those meals). That'll tell you exactly what you need to buy. This isn't everyone's favourite activity, but you'll be astonished how much less you buy - and crucially how much less you end up throwing away. This process typically cuts 5% off your grocery bill.
Supermarkets are entirely designed to make you do this, with flashy displays at the door, and discounts heaped high on the end of each aisle (they're put here because they know it takes a while to turn your trolley so they have longer to catch your eye). There will be new products and special offers which will sorely tempt you, but everything extra you buy will mean you either eat more or have more to throw away more at the end of the week.
There are three levels of products: the branded ones (including the premium supermarket ranges), the own-brands, and the own-brand value range. The best way to shift down is to move down one rung of the ladder on everything you buy - so if you usually buy branded baked beans go for own-brand, and if you usually buy own-brand, go for the value own-brand.
Most people choose a supermarket out of either convenience or habit. However, switching to a cheaper supermarket could be the easiest way to save. No one supermarket is cheaper for everything across the board. However, as a very rough rule of thumb Asda is the cheapest of the big players - it regularly wins awards for this (and did so last year), and it also has a pledge, which promises that the items you pick that are part of its scheme will be 10% cheaper than elsewhere or you can claim the difference. If you are willing to go beyond the big players, the discounters are substantially cheaper, so it's worth trying Aldi or Lidl to see what you could save.
Of course, no supermarket is cheaper for absolutely everything. And in some instances the supermarket is not the cheapest place for your food - local markets for example can offer much cheaper fruit and vegetables.
You'll need to get to know your local independents, but the best way of being sure of getting a good deal at the supermarkets is to do your research before you go. Mysupermarket.co.uk lets you compare prices for Tesco, Morrisons, Asda, Sainsbury's, Waitrose, Aldi and Ocado.
You'll need to put your shopping list into the site, which is a bit time-consuming the first time you do it but gets quicker once you have saved your favourites. It will tell you the cheapest places for your shopping - leaving you to choose whether to make more than one trip or to go with the supermarket that is cheapest for the most of your items.
There's definitely a right and wrong way to do this. The right way is to search for vouchers, coupons and deals for things you already need to buy. Alternatively, you can keep an eye out for BOGOF deals on things you regularly use (as long as they aren't perishable), and stock up on them. This can be useful for things like toiletries - just don't be tempted to switch to a more expensive brand in order to do this unless you have checked that the deal constitutes a saving from your usual brand at its usual price.
Supermarket deals are not simple to compare, so you could easily find yourself trying to work out if 350ml of something at 58p is cheaper or more expensive than 250ml of something at 46p. For most people this isn't the kind of maths that's easy to do on the fly. The only solution is to take a calculator and work it out - unless you want to focus on building world-class mental arithmetic skills.
Your careful list-making will not always go to plan, so if you end up eating something different one night, think about what you will do with the food you had planned to eat. Can you cook it and freeze it? Can you substitute it for another meal? Likewise with the leftovers, have you factored these into your eating plan? Or will you need to freeze it for next week?
This is classic advice for a reason. Research has shown that if we eat before we go we buy 18% less food. So have a sandwich and shave almost 20% off your bill.
If you are good at managing your credit cards, then shopping using a cashback card can be a great way to earn back money on your shopping. It's worth emphasising that in order for this to be a money-spinner you'll need to pay it off in full and on time every month. However, this is something that disciplined shoppers should definitely consider.