Jaguar Land Rover to create 1,300 new jobs
Jaguar C-X17 Concept - Credit: Jaguar
Luxury carmaker Jaguar Land Rover has announced the creation of 1,300 new jobs at its Solihull factory in the West Midlands.
The company requires new staff to construct its latest model, the Jaguar F-Pace crossover, which is due to go on sale in 2016.
The firm, which currently employs over 30,000 people in the UK, has already invested around £1.5billion in its manufacturing facilities at Solihull in preparation for the new 4x4.
A rejuvenated line-up has seen Jaguar, as well as sister company Land Rover, enjoy high global demand, resulting in the workforce at Solihull doubling over the past three years to 9,450.
The name of the new crossover model - which was previewed by the C-X17 concept car at the Frankfurt motor show in 2013 - was made public late last week, and is said to recall Jaguar's iconic 'Grace, Pace, Space' slogan from the 1960s.
This is the first time in Jaguar's 80-year history that it is launching a high-riding SUV model. The F-Pace will join a crowded marketplace of premium crossovers, and will aim to steal sales from the likes of the Porsche Macan and BMW X4.
However, despite the size and expected performance of the F-Pace, Jaguar is keen to emphasise its eco credentials.
Speaking to the BBC, Jaguar Land Rover UK executive director, Mark Wright, said: "We spend about £3.5billion on our product investment each year and one thing that we really focus on is making sure that our future cars are both economic in terms of fuel economy, and in terms of CO2.
"This car's going to be built at one of the world's biggest aluminium body shops at Solihull that we've invested a huge amount of money in over the last couple of years. So gas guzzling? No."
The announcement was welcomed by business secretary Vince Cable, who described it as another sign of a manufacturing sector that was in good health.
"The UK's automotive industry is thriving with a new car rolling off the production line every 20 seconds, and increasing levels of investment that's helping to secure local jobs," he told the BBC.
Click play below to watch Jaguar executives, along with F-Pace designer, Ian Callum, talk about the new model, the significant investment it has required, as well as the marque's plans for 2015, at the Detroit motor show.