Aldi is the UK's cheapest supermarket, an analysis has shown, with a basket of goods from the discount store coming in at nearly a third less than the price from Ocado.
The 15-item grocery basket cost just £14.75 at Aldi, compared with £21.58 from Ocado. And, perhaps unexpectedly, Aldi was the only store that actually had all the items available, with all the others missing at least one item.
Asda was second cheapest, with the basket of goods costing £16.62. At Tesco's, it was £17.87. Waitrose, despite its posh reputation was third cheapest, at £18.82, followed by Morrisons at £20.10. Sainsbury's and Ocado, at £20.21 and £21.58 repectively, were the most expensive.
The analysis was carried out by the Press Association, which used data from MySupermarket. The items included were milk, eggs, bread, tomatoes, cheese, butter, bananas, yoghurt, frozen peas, fish fingers, broccoli, penne pasta, washing up liquid, antibacterial handwash and toilet rolls.
Competition on supermarket prices has ramped up significantly as Aldi and Lidl have increased in popularity, pressuring the big four to act. This week, Asda, Tesco and Sainsbury's all announced plans for major price cuts, with Asda, for example, spending £300 million on cutting the cost of 2,500 'essentials'.
Tesco has pledged today to cut the price on 380 items, including brands such as Hovis, Coca-Cola, Marmite and Tetley, by an average of 25%; Sainsbury's, meanwhile, is investing £150 million in price cuts across 1,000 lines.
And Morrisons announced in October that it was now price-matching its products against Aldi and Lidl, in a move which saw it named as the UK's cheapest supermarket in a Guardian survey in November. It may now have been knocked off its perch.
MySupermarket says that prices look set to carry on falling over the coming months.
"The news of price cuts from the major supermarkets this week demonstrates that we are experiencing a new price war in the UK. These price cuts can only be a good thing for shoppers who are looking to save money on their weekly supermarket shop," says CEO Gilad Simhony.
"To see supermarkets investing in keeping prices low is a positive thing for shoppers in the UK, and will especially be welcomed in January when people are traditionally cutting back on their weekly bill."
Cut the cost of groceries
Aldi hailed as cheapest supermarket
Shopping starts long before you leave the house. Check the fridge, freezer and cupboards, then draw up a list of all the meals you plan to make and eat during the week (making sure you include any leftover perishables in those meals). That'll tell you exactly what you need to buy. This isn't everyone's favourite activity, but you'll be astonished how much less you buy - and crucially how much less you end up throwing away. This process typically cuts 5% off your grocery bill.
Supermarkets are entirely designed to make you do this, with flashy displays at the door, and discounts heaped high on the end of each aisle (they're put here because they know it takes a while to turn your trolley so they have longer to catch your eye). There will be new products and special offers which will sorely tempt you, but everything extra you buy will mean you either eat more or have more to throw away more at the end of the week.
There are three levels of products: the branded ones (including the premium supermarket ranges), the own-brands, and the own-brand value range. The best way to shift down is to move down one rung of the ladder on everything you buy - so if you usually buy branded baked beans go for own-brand, and if you usually buy own-brand, go for the value own-brand.
Most people choose a supermarket out of either convenience or habit. However, switching to a cheaper supermarket could be the easiest way to save. No one supermarket is cheaper for everything across the board. However, as a very rough rule of thumb Asda is the cheapest of the big players - it regularly wins awards for this (and did so last year), and it also has a pledge, which promises that the items you pick that are part of its scheme will be 10% cheaper than elsewhere or you can claim the difference. If you are willing to go beyond the big players, the discounters are substantially cheaper, so it's worth trying Aldi or Lidl to see what you could save.
Of course, no supermarket is cheaper for absolutely everything. And in some instances the supermarket is not the cheapest place for your food - local markets for example can offer much cheaper fruit and vegetables.
You'll need to get to know your local independents, but the best way of being sure of getting a good deal at the supermarkets is to do your research before you go. Mysupermarket.co.uk lets you compare prices for Tesco, Morrisons, Asda, Sainsbury's, Waitrose, Aldi and Ocado.
You'll need to put your shopping list into the site, which is a bit time-consuming the first time you do it but gets quicker once you have saved your favourites. It will tell you the cheapest places for your shopping - leaving you to choose whether to make more than one trip or to go with the supermarket that is cheapest for the most of your items.
There's definitely a right and wrong way to do this. The right way is to search for vouchers, coupons and deals for things you already need to buy. Alternatively, you can keep an eye out for BOGOF deals on things you regularly use (as long as they aren't perishable), and stock up on them. This can be useful for things like toiletries - just don't be tempted to switch to a more expensive brand in order to do this unless you have checked that the deal constitutes a saving from your usual brand at its usual price.
Supermarket deals are not simple to compare, so you could easily find yourself trying to work out if 350ml of something at 58p is cheaper or more expensive than 250ml of something at 46p. For most people this isn't the kind of maths that's easy to do on the fly. The only solution is to take a calculator and work it out - unless you want to focus on building world-class mental arithmetic skills.
Your careful list-making will not always go to plan, so if you end up eating something different one night, think about what you will do with the food you had planned to eat. Can you cook it and freeze it? Can you substitute it for another meal? Likewise with the leftovers, have you factored these into your eating plan? Or will you need to freeze it for next week?
This is classic advice for a reason. Research has shown that if we eat before we go we buy 18% less food. So have a sandwich and shave almost 20% off your bill.
If you are good at managing your credit cards, then shopping using a cashback card can be a great way to earn back money on your shopping. It's worth emphasising that in order for this to be a money-spinner you'll need to pay it off in full and on time every month. However, this is something that disciplined shoppers should definitely consider.