Two helicopters carrying a car in the sky: Londoners bemused
A helicopter was spotted carrying a car over London yesterday evening.
The 'flying car' was seen travelling along the route of the Thames shortly after 7pm.
Londoners immediately took to Twitter to discuss the bizarre sight.
Not Kent. Anyone know why there's a helicopter carrying a car currently hovering over Tower Bridge in London? pic.twitter.com/xT0UqVYAao
- Kent 999s (@Kent_999s) September 7, 2014
Only in London.. A #car being filmed while carried by a #helicopter! pic.twitter.com/IH3fR0CCWw
- Antoniya Kuneva (@antonia333) September 7, 2014
So yes.... Just watched a helicopter carrying a car along the Thames. Standard London evening. pic.twitter.com/76ovcmp8q8
- Brett B-Smith (@brob11) September 7, 2014
Did anyone spot the helicopter dangling a car over London town? http://t.co/2AdwyFVxNgpic.twitter.com/HwhcQ7eQBp
- London24 (@london24) September 8, 2014
Is it a bird? Is it a plane? No, it's a #helicopter carrying a car... over London. http://t.co/GbGYtC946Npic.twitter.com/IrVvgRn6ZE
- Roadio (@RoadioHQ) September 8, 2014
Turns out it was just a very eye-catching advertising campaign for Jaguar.
The mid-air stunt forms part of the world premiere of the £30,000 car which will be-staged in the capital today, reports the Mirror.
The new Jaguar XE has been spotted on a helicopter ride over London... http://t.co/b4OtLknSA3#jaguar#FeelXEpic.twitter.com/obZgYGoJOy
- Auto Express (@AutoExpress) September 8, 2014
That's one way to create some buzz around a new launch.
According to the Telegraph, British artists including singer song-writer Emeli Sandé, designer Stella McCartney and 'Mandela' and 'The Wire' actor Idris Elba will all feature in the launch programme.
Pop performers the Kaiser Chiefs and Eliza Doolittle are also set to play.
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