Selfridges to open in-store cinema
Selfridges is to open what it claims is the first cinema operated within a department store, screening a series of classics and latest releases.
The cinema, in collaboration with the independent chain Everyman, will initially screen films tied to the store's Masters campaign showcasing the work of 12 influential designers such as Paul Smith, Marc Jacobs and Oscar de la Renta, chosen for their "idiosyncratic impact on fashion over the past 50 years".
The Masters selection made up from the designers' favourite films include Bruce Robinson's Withnail and I chosen by Paul Smith, Ken Russell's The Devils chosen by Rick Owens and Sofia Coppola's The Virgin Suicides selected by Marc Jacobs.
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The first new release will be Magic in the Moonlight, the new Woody Allen film starring Colin Firth and Emma Stone and set in the 1920s on the French Riviera, which will screen on September 18 ahead of its official release the next day.
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The cinema opens tomorrow, when it will screen Breakfast At Tiffany's, Breathless, The Grand Budapest Hotel and The Wolf Of Wall Street.
Selfridges creative director Linda Hewson said: "As a store, we continuously challenge ourselves to offer customers great retail theatre.
"With this in mind, Selfridges is delighted to launch a fully-fledged cinema in collaboration with Everyman within our Oxford Street store.
"Shopping is a fun form of escapism, so to offer our customers access to the escapist power of cinema within Selfridges, makes for a great combination."
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Everyman Cinemas chief executive Andrew Myers said: "We know that bringing the Everyman experience into the heart of the UK's greatest department store will be enjoyed by both our audiences.
"What a perfect way to relax after a hard day of shopping - put your feet up and let us spoil you with a nibble, a drink and a great film."
Ticket prices will range from £7.50 for kids' club screenings to £20 for an evening seat.
The cinema is scheduled to run until spring next year.
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