Plane windows could be replaced by TV screens which would give passengers a panoramic view of the surroundings during a flight.
The 'digital wallpaper' would reduce the weight of an aircraft, cutting fuel costs, the Daily Telegraph reports.
A County Durham-based company is developing the technology and said the screens would change the air travel experience and strengthen planes.
Tom Taylor from Centre for Process Innovation (CPI) told the BBC: "Only a couple of passengers can see out of the window at the moment so the idea here is that we put plastic high definition TV displays throughout the fuselage so that all the passengers can get a view."
"Windows are the heaviest bit of the fuselage, every kilogram you take out of the plane saves $1m (about £600,000) worth of fuel during the lifetime of the plane."
He added: "It extends the range of the plane so potentially you could fly all the way to Australia and New Zealand in one go."
Speaking to FT.com, Mr Taylor said: "You could see the first of these coming to market in three to four years."
In April, it was revealed that planes of the future will see the "densification" of passengers, with seats that flip up and the removal of arm rests to maximise space.
The Aircraft Interiors Expo in Hamburg showcased a number of ideas that would see more passengers squeezed onto flights.
British manufacturer Thompson Aero Seating introduced the idea of the 'Cozy Suite,' which would mean seats diagonally positioned to make more room.
French company Expliseat had an idea to reduce the weight of seats rather than their size or position. This would benefit the passenger and could save airlines around £300,000 a year in fuel costs.
Seth Kaplan, managing partner at trade publication Airline Weekly said: "There is no question that densification - adding more seats to each aircraft - is an ongoing trend, and there is no sign of it letting up any time soon."
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