Aldi named as UK's favourite brand

Emma Woollacott
Aldi supermarket Aldi grocery store shopping
Aldi supermarket Aldi grocery store shopping

Discount supermarket Aldi has become the UK's favourite brand, as cash-strapped consumers focus on value for money.

Lidl, too, appears prominently in the YouGov BrandIndex's mid-year rankings, taking the number four position.


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