Lidl to wow middle classes with upmarket French booze

Adrian Holliday
Inside A Lidl Discount Supermarket Store As Schwarz Group Expands Outlets
Inside A Lidl Discount Supermarket Store As Schwarz Group Expands Outlets

Is Lidl getting greedy? Despite soaring sales the discount supermarket wants more of the posh shopping trolley - witness a new range of 48 French wines with prices starting from £4.99. It's also planning to open more stores in the capital's posher neighbourhoods.

So will rock-bottom prices for claret and "premium" French booze tempt more middle class Audi and Prius owners through its doors? %VIRTUAL-SkimlinksPromo%