From today, payday lenders will no more be allowed to roll over loans more than twice or help themselves to the contents of borrowers' bank accounts.
They will also be required to place risk warnings on television advertisements to highlight the dangers of late payments, and direct borrowers to the government's Money Advice Service (MAS) for help.
One of the most controversial practices of payday lenders has been the use of a continuous payment authority (CPA) to collect money directly from a non-payer's bank account. From today, they'll only be allowed to make two such attempts, and will not be able to take partial payment if full payment is refused.
The change is designed to protect consumers from spiralling debts, often with interest rates as high as 5,000 percent. Earlier this year, homelessness charity Shelter revealed that almost a million people were relying on payday loans to help pay their housing costs.
"Turning to short-term payday loans to help pay for the cost of housing is totally unsustainable," says chief executive Campbell Robb. "It can quickly lead to debts snowballing out of control and can lead to eviction or repossession and ultimately homelessness."
The introduction of the new rules follows the appointment of the Financial Conduct Authority (FCA) earlier this year to oversee the industry.
"We believe that payday lending has a place; many people make use of these loans and pay off their debt without a hitch, so we don't want to stop that happening," says FCA chairman Martin Wheately.
"But this type of credit must only be offered to those that can afford it and payday lenders must not be allowed to drain money from a borrower's account. That is why we're imposing tighter affordability checks, and limiting the use of rollovers and continuous payment authorities."
Mike O'Connor, chief executive of the StepChange debt charity, says he welcomes the new rules - but wants the FCA to go further.
"Multiple payday loan borrowing continues to be a major source of problems," he says. "In 2013, we helped 13,800 people who had five or more payday loans. In order to fix this, the FCA should mandate a system of real-time data sharing, to ensure that lenders have a fully accurate picture of a borrower's financial situation, including any existing payday loans."
This may well happen. The FCA will consult this summer on whether it should crack down further on payday lenders, following the publication of a report from the Competition Commission. Data sharing is under consideration, as is placing a cap on interest rates.
"The FCA is right to ramp up pressure on lenders who exploit people's money problems and must turn this into tough consequences where they find instances of unfair and bulling debt collection," says Citizens' Advice chief executive Gillian Guy.
"The FCA shares our concerns over the risk these practices pose to consumers, and we will be working with them to share our evidence and make sure that consumers are protected."
10 things your bank doesn't want you to know
New rules curb powers of payday lenders
Once you have opened a current account with a bank or other lender, you will get a steady flow of emails, letters (and maybe phone calls) offering you a savings account, loan, mortgage, ISA etc to go with it. But while it may be tempting to have everything in one place, it's better to do the legwork and shop around for the best financial products. You can compare interest rates on loans and savings accounts in the 'best buy' tables in the newspapers, or look online on comparison sites. Remember you can still easily transfer your money between accounts, even if they are not with the same financial institution.
Whether you want to apply for a new mortgage or refinance an existing one, your bank will probably be very happy to give you an instant quote in the hope that you will go with them. They may not tell you that you can shop around at other lenders. A mortgage broker can give you an overview of the best interest rates on offer, and might be able to cut you an even better deal him/herself.
Want to cash in your jars of change that are sitting on your shelves at home? Many banks are not very keen on coins. They often only take it from their own customers. You will have to sort it into different denominations and put the coins in the bank's bags in set amounts (for example, £1 for coppers, £5 for silver, etc). Some banks only take a limited number of bags a day, or won't take any at busy times. Others take a different view: HSBC has free coin deposit machines in many larger branches where you pour your jar of coins into the machine and it counts them and automatically credits your account. Barclays, NatWest and RBS also have machines in large branches in city centres.
Bank employees now have a duty to point out that they only advise on the bank's products and don't offer independent financial advice. What they won't tell you is that even the advice they give you about the bank's own products should be treated cautiously. Bank staff are often undertrained, underpaid and overworked. (You could ask for the employee's qualifications before getting advice.) So do your own research and/or find an independent financial adviser.
Nothing is set in stone. Your bank won't tell you this, but sometimes it will waive a fee, for example an overdraft or an ATM fee, depending on the circumstances. You have nothing to lose by asking, if you can argue persuasively why they should waive the fee. Citizens Advice says your bank should treat you sympathetically if you can show financial hardship.
As stated in the previous slide, some things are negotiable – such as interest rates or waiving fees – if you can make a good case for it. In that instance, talking to an employee in person is better than filling in a form online.
If your account is overdrawn and you get paid, your bank could use this money to pay off your overdraft without your permission. However, you have a right to ask them not to do this so you can pay your rent or mortgage first. This is called first right of appropriation. You have to ask your bank in writing, and you'll need to write to them with new instructions every time money gets paid into your account. Make sure you write 'first right of appropriation' in your letter.
If money is mistakenly credited to your account, your bank or building society can recover the money, assuming they do this within a reasonable time. But you may be allowed to keep the money, for example if you didn't realise the bank had made a mistake and spent the money in good faith. You would have to prove that you spent it in such a way that it would be unfair to ask you to pay it back. You can complain to the Financial Ombudsman if you think your lender is being unfair in asking you to repay the money.
If you do have to pay it back, you could try to reach an agreement with your bank to pay it back in instalments without interest being added.
The Financial Ombudsman Service has more advice on what happens when payments have been credited to the wrong account. If you did something wrong - for example, by entering the wrong account number - rather than the bank, the Financial Ombudsman may still uphold your complaint. They consider whether the financial institution made it clear to the consumer that only the bank sort code and account number are used to process the payment, rather than the name of the payee. They will also ask whether the lender should have realised that the consumer had made mistake, and once the problem came to light, did the firm take reasonable steps to try to get the money back from the recipient.
If too much is deducted from your account, your lender may have to refund the full amount of the payment. For example, if the money is taken through a direct debit or credit card payment for a hotel room or car rental. When deciding whether the debit was reasonable, the bank or building society will take into account your previous spending pattern. But the bank doesn't have to refund the payment if you agreed the amount beforehand or were informed of the payment by your lender at least four weeks before.
If you don't have enough money in your account to cover a direct debit payment, your bank may not make the payment. It doesn't have to tell you that the payment hasn't been made, so the onus is on you to keep checking your account. If, on the other hand, the payment goes through, you may be charged for an unauthorised overdraft.