No-helmet cycle ad ban overturned

%VIRTUAL-SkimlinksPromo%A ban on a safe cycling television advert which showed a rider without a helmet has been overturned.

The Advertising Standards Authority (ASA) upheld five complaints in January that the ad, part of a campaign by Cycling Scotland, was irresponsible and harmful because it showed a cyclist without a helmet or any other safety attire riding down the middle of the road.