Morrisons: are more price cuts the answer?

Sarah Coles
Inside A Morrisons M Local Supermarket
Inside A Morrisons M Local Supermarket

Morrisons has announced its latest attack in the Great British Supermarket Price War: it is cutting the price of another 135 Morrisons products by an average of 14%. It had already announced £1 billion of cuts over three years - and details of the first round of those cuts in May when 1,200 'everyday essentials' were cut by an average of 17%.

So will these cuts save the supermarket?

%VIRTUAL-SkimlinksPromo%