More than a third of Britons embrace the sharing economy

Close to four in 10 savvy British consumers are tapping into the so-called sharing economy and using websites such as holiday rental specialist Airbnb and clothes hiring service Girl Meets Dress to save money, according to a new survey.

However, the poll from data analyst Nielsen shows that we are still lagging behind the rest of the world in taking advantage of the money saving and making opportunities available.