'Muted' World Cup consumer response

Press Association
2014 World Cup preperations
2014 World Cup preperations

Retailers are in full swing to capitalise on the World Cup with shelves heaving with everything from Brazilian food to huge televisions - with their efforts thwarted only by a lack of enthusiasm from consumers, according to analysts.

There is an "overarching low level of enthusiasm" about World Cup merchandise, according to a study by market researchers Conlumino on behalf of Webloyalty.

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