%VIRTUAL-SkimlinksPromo%Britain's biggest supermarket today takes on the high street's banking giants as it launches its first current account with a swipe at the "ridiculously poor value" offered by rivals.
Tesco Bank says it wants to avoid the "smoke and mirrors" such as charges and introductory offers used by others, with an account that offers 3% interest on balances but will charge a £5 fee unless holders pay in £750 a month.
It will target the six million existing customers who already use its savings, insurance and loans - which include mortgages - but has its parent supermarket's 16 million Clubcard holders also in its sights.
Chief executive Benny Higgins said it would bring a "fiercely competitive" customer focus from the retail sector which did not exist in banking.
He declined to spell out a target for the number of current account holders or market share it wants to achieve.
But it is thought if it achieved the success of Tesco's credit card business it would match banking giant HSBC - which together with its First Direct brand has just over nine million UK current account customers, representing a 13% market share.
Tesco Bank says its share of the credit card market has grown to represent one in eight credit card transactions in the UK, with about £1 billion spent each month.
If its current account numbers were to match HSBC, it would be rubbing shoulders with the big four that dominate personal current accounts, which also include Royal Bank of Scotland, Barclays and Lloyds Banking Group.
A key rival will be TSB, which is being spun off from Lloyds and is also styling itself as a challenger bank - with the aim to grow its current account market share from 4.2% to 6% over the next four to five years.
Tesco says its new account offers simple and transparent fees and charges, and that its status as a challenger bank stands up well against rivals because of its scale, full-service offering and independence from bigger lenders.
Mr Higgins said: "It is a market dominated by smoke and mirrors and we have tried to be as transparent as possible. The vast majority of current accounts are languishing with ridiculously poor value.
"There is still very little switching taking place in the UK and it's because people think that all the banks are the same."
The current account has been launched with an online focus and offers the prospect of a major personal banking player operating with a minimal branch presence.
Deposits will be able to be made at more than 300 Tesco stores in the same way as they currently are by savers, but the new accounts can only be opened online, though with the option of telephone support.
Debit card spending on the current accounts will offer Clubcard points, both at Tesco and elsewhere.
Another feature will aim to help customers to avoid charges with text and email alerts to avoid going into the red.
Tesco chief executive Philip Clarke said: "Customers have told us that in banking they want us to deliver in the same way we do for millions of customers across the UK every day."
The bank said the current account had been given five-star ratings by consumer finance websites Defaqto and Moneyfacts.
It has offices in Edinburgh, Glasgow and Newcastle. The current account launch is expected to create 600 jobs over two years.
Tesco launched its bank as a joint venture with RBS in 1997 but took full control of the business in 2008. Since then, employee numbers have grown from 200 to 4,000.
Mr Higgins has previously said that it would take four to five years for the current account business to become profitable.
Last week, its parent supermarket group reported a 3.7% fall in like-for-like sales, with Mr Clarke admitting it was the worst performance in 40 years.
12 ways to save £10,000 in 2014
Tesco current account set to launch
Mortgage rates are low at the moment, but even if you feel that your mortgage is a pretty good deal already, for a lot of borrowers there are better rates to be had. It's crucial to get the sums right – high upfront admin costs from a new lender or large early repayment fees from your existing mortgage provider could wipe out any savings. But, says David Hollingworth of brokers London & Country: "If you have an average standard variable rate (SVR) of 4.75%, a borrower with a £150,000 repayment mortgage over 20 years would pay £969.34 each month. Switching to a two-year fix with Norwich & Peterborough BS at 1.99% with £295 fee, free valuation and free legal work for remortgage would cut the payment to £758.11 a month, saving £211.23p.m." Over a year, that would mean a saving of £2,240, even with a £295 up front fee, and £2535 in following years. Potential saving: £2,535
Your home and contents insurance may be costing more than it needs to. Gocompare.comdata shows that 25% of customers who provided their buildings and contents insurance renewal price saved up to almost £160 by changing to a new provider. Potential saving: £160
With today's high cost of fuel, running a car is an expensive business. For a lot of people, particularly where public transport is sparse, giving up a car altogether is too big a challenge. But perhaps you could use it less, and take steps to bring down the cost of driving when it's unavoidable. The Energy Saving Trust says that just keeping your tyres pumped up correctly can save £31 a year, and turning off the air conditioning can save £77. Follow all the advice on the Energy Saving Trust's app, such as lift sharing and keeping your speed down, and the organisation claims you could save as much as £554 a year for a medium car covering medium mileage. Potential saving: £554
If you haven't changed car insurer recently, the chances are you could save a lot of money by doing so now. According to research from Consumer Intelligence for Gocompare.com, in October 2013, 51% of consumers could save up to £242.55 by moving to a new insurance provider. There are plenty of comparison sites to try, including AOL Compare, so it really doesn't take long to find a cheaper deal. Potential saving: £243
Start by finding out whether you could get a cheaper deal from a different energy supplier. If you haven't changed in the past, you probably can. According to gocompare.com, you could save around £309 a year just by switching to a cheaper deal (based on customers who switched energy supplier for both gas and electricity (dual fuel) using the Energylinx poweredGocompare.com platforms between 1 July and 30 September 2013).
Over the long term, there are plenty of ways to bring down bills that involve a relatively large outlay up front, such as ensuring your home is properly insulated. But just cutting your current energy use can have a huge impact on your energy bills. Some of the steps you can take are just a question of habit changing, such as switching appliances off instead of leaving them on standby. The Energy Saving Trust reckons the average household could save £50 and £90 a year just by unplugging or switching off at the socket. And turning down the washing machine temperature to 30 degrees, using a washing up bowl instead of leaving the tap running and only putting as much water in the kettle as you need can save you as much as £55 a year. Draught-proofing will save another £55, and proper 270mm loft insulation could save you up to £180 a year – taking into account the cost of fitting it the savings will take a couple of years to kick in. Potential saving: £689 (far more if you take all the right steps in the home)
Or at least, make your own. If you work in a town or city, the temptation to pop in and get a coffee can be strong. There's something comforting about sipping a hot coffee from those nice warm paper cups as you gear up for the working day. But if you stop to add up what it costs (including the cup), it may leave you cold. A Starbucks medium (OK, tall) latte costs £2.60 on the Strand in London. If you have one of those five days a week, 46 weeks a year (allowing for four weeks holiday), that means you are spending close to £600 – a tall price for a caffeine fix. If you make your own, a Bodum coffee maker costs £20 and a kilo of coffee costs around £13 and will make roughly 120 – 140. Missing the cup for the walk to work? Buy a Thermos mug for around £10. For £43, plus the price of milk, you can have coffee on the go all year round. Potential saving: £557
It's a familiar scenario for many well-intentioned would-be gym bunnies. You sign up super motivated. You buy new workout gear, perhaps you work out regularly at the start. But then something – a holiday, a nasty cold, late nights at work – breaks your momentum and you stop going to the gym. Eventually your workout clothes lounge around in the cupboard while the gym keeps your bank balance trim by taking that direct debit each month. Gym memberships vary, but if you pay £80 a month for full membership, that's £960 a year's worth of good intentions. Invest in some proper running shoes – you can spend a fortune but specialist shop Run and Become has decent shoes for £50 – and hit the road. Need motivation? Download a free app such as Couch to 5k to get you started and track your progress as you get fitter. Potential saving: £910
The range of mobile tariffs can be baffling. Many people end up on the wrong deal, perhaps paying for call time or extras they don't really need or use. There are a number of online tools and apps you can use to check your bill is not too high, such as Billmonitor and Mobilife. Enter your existing details and see if you could save money. In 2012, Billmonitor reckoned 26 million consumers in Britain were paying over the odds by as much as £164. The savings you could make will vary hugely, but it's certainly worth taking a look to see what you could save.
Apps like Viber and Whats App are also worth a mention as they allow you to text and call (Viber only) other users for free who have the apps on their smartphones. Whats App has ayearly subscription fee of around 65p, but the only other cost is the data on your smartphone plan if you're using 3G.
And when it comes to your broadband and home phone, it pays to find out if you are on the best deal. Dominic Baliszewski, telecoms expert at broadbandchoices.co.uk says: "Our own analysis has highlighted time and time again that a high proportion of customers do not actually switch broadband regularly enough to benefit from better pricing, which is crazy when you consider that switching can save you over £200 from your annual bill. Switching levels for broadband are woefully low when compared with energy or insurance services." Potential saving: £364
In the UK, households throw away an estimated 25 meals each month, worth a total of £60 a month or £720 each year. Avoid buying too much food, even when it seems like you are saving money. Try not to 'take advantage' of bulk buy deals you may not use, make good use of your freezer for fresh foods rather than putting them in the fridge and forgetting them, and change a few of your shopping and eating habits and you may save money.
Make a list and stick to it. Shopping online can help you avoid temptation, and if you do your shopping on Mysupermarket.co.uk, you could save even more. Enter your items as you would on a supermarket site, and it will find the cheapest supermarket for your needs saving on average £17 a shop, according to the site. On a weekly basis that makes £884.
Growing your own vegetables can also save money, although the set up costs can be relatively high if you are starting from scratch. But some foods are cheap and easy to grow, even if you have little space. If you are in the habit of buying bagged salad, you could easily save a significant sum by growing your own. Jane Perrone, gardening editor of the Guardian and author of The Allotment Keeper's Handbook, says: "The materials to grow your own probably cost something shy of £20 a year, for seeds and compost mainly - I usually use recycled containers." A standard bag of salad from a supermarket costs around £1, so if you would usually buy one bag a week, you would spend around £52 a year. Potential saving: £1,636
A Sky Sports bundle costs £43.50 a month, that's £522 a year. It's enough to take you somewhere sunny on holiday. It's enough to buy a whole new wardrobe full of clothes. Or, more importantly, several weekly food shops. Whatever else you could do with that money, it's certainly enough to make you think twice about whether or not you want to keep paying those subscription fees. Potential saving: £522
You might not be able to pay your credit card off straight away, but you can cut the cost. If your credit card has a rate of 18.9% and you have a balance of £5,000, then you could save £472 by doing a balance transfer to a credit card with a 0% introductory deal for the first six months. Potential saving: £472