Exciting, opulent and wonderfully unique, The London EDITION is a new kid on the fashionable block in Fitzrovia, bringing brilliant design and theatrical grandness to its destination off Oxford Street. A collaboration between renowned hotelier Ian Schrager and Marriott Hotels, The London EDITION is super stylish and everything you'd expect from a hotel which attracts the likes of Angelina Jolie, Kate Moss and George Clooney.
Cleverly mixing old and new, the look and feel of this hotel pigeonholed into a specific time period. The hotel lobby features a huge mirror egg, perhaps inspired by Carl Fabergé who stayed in the building when it was once the Berners Hotel. While the world-famous jeweller's iconic style appears to have been used for the two sparkling egg-shaped chandeliers in its dining hotspot Berners Tavern, these were actually modelled on the chandeliers in New York's Grand Central Station.
What's to love?
Influenced by aristocratic English country manors and classic London private gentleman's clubs mixed with an edgy, urban feel, the The London EDITION is a luxurious home from home. The extravagance yet warmth of the hotel make it distinctive and enticing.
The intricate carved ceilings, marble walls and theatre-like style of the lobby create an inviting public space where you'll want to spend time and socialise. A custom reproduction of a Louis XV Gobelin Tapestry depicting 1773 scenes hangs behind the reception desk, while 3D digital artwork Portal by Korean artist Chul Hyun Ahn features nearby. Baroque-framed photographs by Dutch photographer Hendrik Kerstens feature in the lobby and in every room, and in Berners Tavern the walls are adorned with a series of photographic portraits, landscapes and still lifes in the style of a private collection.
Best room in the house
Each of the 173 rooms has an uber-chic Alpine chalet feel and feature wood-panelled walls, oak floors and fur throws. The Deluxe King Room (from £350) features a huge bed with super-soft white linens, an enormous rainforest shower and Le Labo products. The warm walnut tones, beautifully crafted George Smith chair and fully-stocked minibar, with everything from posh crisps to candles, make it a romantic spot for holing up over a weekend. When you do fancy leaving your room, there's a pool table in the lobby, as well as a cosy fireplace, Apple iMac computers and a fantastic 24-hour gym with all the fitness machines and weights you could ever need.
This place is perfect if you...
... want to experience London's vibrant nightlife. Aside from its prominent location for enjoying some of London's trendiest bars and clubs, The London EDITION is itself an A-list hangout, boasting a destination lobby serving creative cocktails at the bar, the beautiful Berners Tavern for a gourmet meal, and the private members club-style Punch Room for an intimate drink. The Epic Night Out package (from £305 per night) allows guests to let their hair down in style on a one-night stay for two people on a Friday or Saturday night and includes a welcome punch, access to the hotel's exclusive nightclub BASEMENT, breakfast in bed with a hangover remedy the following morning and complimentary late check-out so you have plenty of time to recover. The London EDITION is also a great spot for families, where little guests are really looked after and provided with 'Big Kid, Little Kid' treats including a kid's guide to London, movie night and a London-inspired tent in their room for non-stop playing and sleeping when you stay Family Style in a Loft or Loft Suite and can receive a complimentary connecting room (from £515).
If you do one thing here, make sure it's...
... a meal at Berners Tavern. One of the hottest places to eat in London, this impressive dining spot is beautiful, elegant and the food is pretty fantastic too. Executive Chef Jason Atherton brought his Michelin-starred excellence to the hotel restaurant, and has created British-inspired dishes with UK-sourced ingredients, such as Lake District bavette with triple cooked chips, roasted Cornish sea bass with brown shrimp, samphire and kale, and strawberry éclair with Devon cream and chocolate sorbet. Whether you're stopping for breakfast (the buttermilk pancakes with blueberries are heavenly!), lunch, afternoon tea or dinner, you'll love the Parisian café-like ambiance of this stunning restaurant.
Standard rooms from £270 per night; Deluxe King from £350 per night.
10 Berners Street, London, W1T 3NP. Phone: 020 7781 0000. Visit: edition-hotels.marriott.com/london/