More travellers are choosing to holiday solo and enjoy some quality "me time", according to a survey.
Many are even leaving their partners behind.
In the past year as many as 27% of those in a relationship went away without their partner, the poll LV= travel insurance found.
Ten years ago, just 10% admitted having a holiday without their partner.
Based on responses by 1,000 people in live-together relationships, the survey showed that the top reason for holidaying apart was to have time with friends, followed by wanting "me time" or to take part in a hobby or interest in which a partner was not interested.
Around 13% took trips at different times from their partner due to work or other commitments, while around the same number holidayed separately as they had different leave patterns. Failing to agree on a choice of a destination was also a cause of solo trips.
Somewhat unromantically, 4% said it was cheaper to go away without their partner, while 3% left a
partner behind to look after the children or pets.
The solo holiday is slightly more popular with women, who took 52% of the apart-from-partner trips in 2013, than men.
The poll also showed that women tended to prefer going away with friends for city breaks, spas and short-haul beach tips, while men opted for activity-based trips including golf and fishing.
LV= travel insurance managing director Selwyn Fernandes said: "The way we travel has fundamentally changed in recent years with people going away more frequently and taking part in a wider range of activities.
"People no longer have to spend all of their holidays with their partner or compromise on where they both go on holiday."
Britain's best holiday destinations
Flying solo! Brits admit to holidaying alone without their partner
Birmingham is the most populous British city outside London. It is also one of the UK’s greenest cities with over 8,000 acres of parks and open space. Thanks to its innovative 18th century Industrialists building a canal network to aid trading networks, the city has more miles of canals than Venice with 56 kilometres of waterways.
Leeds is the fourth largest city in the UK with plenty of shops, cafes, museums and galleries to keep you busy during the day and a host of restaurants, bars, theatres and clubs to keep you entertained into the night.
Llandudno in North Wales boasts beautiful blue Flag beaches, world heritage castles, excellent theatres, a fascinating conservation zoo, top-drawer golf courses, and scenic mountains and green valleys.
Bristol is European Green Capital for 2015. It is also one of the first cycling cities in the UK.
Only a two hour train journey from London, York is renowned for its exquisite architecture, quaint cobbled streets, iconic York Minster and wealth of visitor attractions. The city also has an he official sightseeing card called the ‘York Pass’ which will save you money at 30 top attractions and over 40 shops and restaurants.
Belfast is the largest city in Northern Ireland. It is also the smallest city ever to host the MTV EMAs and only the 4th UK city to host the MTV European Music Awards.
Liverpool, home to the Beatles, has a rich musical heritage and also has the largest collection of museums and galleries anywhere outside of the Capital.
Torquay is part of the stunning English Riviera which also includes Paignton & Brixham. With its magnificent horseshoe-shaped bay, swaying palm trees, elegant Victorian villas, pretty marina and sweeping sandy beach, it is no wonder it is a popular tourist destination.
Edinburgh, the capital of Scotland is the world’s festival capital and a UNESCO World Heritage Site. The city has a whole host of visitor atrractions and exhilarating outdoor pursuits.
The UK's capital has four UNESCO world heritage sites: Tower of London, Maritime Greenwich, Westminster Palace which includes Westminster Abbey and Saint Margaret's Church as well as Kew’s Royal Botanic Gardens. It is also home to three of the top ten museums and galleries in the world. There are more than 17,000 music performances a year across London's 300+ venues. You will never be short of things to do in the bustling city.