Which supermarket took a third of own-brand awards?

many shiny gold trophies in a...

The annual Grocer awards for the best supermarket own brand products is always hotly contested - and this year saw more than 1,000 products entered. However, this time round one supermarket swept the board - picking up 29 golds out of a total of 75.

Almost as remarkably, the store in second place - with 19 golds - was a discounter.%VIRTUAL-SkimlinksPromo%
The awards are a prestigious affair in the supermarket world - and this year saw 1,028 products entered.

By far the most successful supermarket was Tesco - with its Finest range a runaway winner. It took 22 of the supermarket's gold medals.

Among the winners from the Finest range were a Wensleydale Terrine with Cranberry & Blueberry; a Belgium Chocolate Caramel Shortbread; Butterbean & Roasted Garlic Houmous; Fairtrade Guatemalan Roast And Ground Coffee; Coquille St Jacques Scallops in a Champagne & Bechamel Sauce; and Wood Fired Salami Napoli Piccante Pizza.

Awards judge Paul Beresford, MD of Cambridge Market Research, said, "While consumers are turning to discounters for everyday basics, they still seek out treat-worthy but good value purchases. Tesco has clearly found a winning formula for its premium range."

John Scouler, Commercial Director at Tesco added: "Over the last few years we've done a huge amount of work to improve our own label products. Our finest range is now benchmarked against the very best food on the market and these awards show that we're getting it right."

However, Tesco cannot afford to take too much time to pat itself on the back, because Lidl is close behind. It took an impressive 19 gold medals - just three of which were for its deluxe brand. Many of the winners were everyday items such a Lidl Valley Spire Extra Mature Cheddar, Lidl Vitafit Apple Juice and Lidl Knightsbridge English Breakfast Tea. It means that for those who value everyday bargains, Lidl makes a particularly attractive prospect.

A notable mention goes to Asda, which won 13 golds and Aldi which won nine. However, Sainsbury's managed just two and Morrisons and the Co-Op one each. Waitrose and Marks & Spencer entered far fewer produces than their rivals, but notably didn't win any golds at all. Meanwhile Harvey Nichols took one. The full results are available online.

The Tesco Golds

Tesco Finest Wensleydale Terrine with Cranberry & Blueberry
Tesco Finest Belgium Chocolate Caramel Shortbread
Tesco Finest Fruit & Fibre
Tesco Finest Butterbean & Roasted Garlic Houmous
Tesco Finest British Chunky Oven Chips made with Maris Piper Potatoes
Tesco Finest Rannoch Smoked Duck Pâté
Tesco Finest Wood Fired Salami Napoli Piccante Pizza
Tesco Finest Fairtrade Guatemalan Roast And Ground Coffee
Tesco Finest Italian Pomodorini Tomato Sauce
Tesco Salt & Black Pepper Crackers
Tesco Goats' Cheese Canapé Kit
Tesco Breaded Chicken Fillets & Katsu Sauce
Tesco Toffee Loaf Cake
Tesco Finest Coquille St Jacques Scallops in a Champagne & Bechamel Sauce
Tesco Finest Smoked Haddock With Gruyere And Spinach Melt In The Middle Fishcake
Tesco Finest Scottish Raspberry & Pistachio Semifreddo
Tesco Eat Fresh Sweet Mini Peppers Family Pack
Tesco Frozen Yogurt Mango & Passion Fruit
Tesco Finest Salted Caramel Sauce
Tesco Finest Spanish Platter
Tesco Finest British Pork Spicy Chorizo Style Burgers
Tesco Finest Heritage Raspberry Panna Cottas
Tesco Finest Sliced Kiln Roasted Scottish Salmon with Roquito Peppers & Basil
Tesco Finest Pork, Honey & Fennel Sausages
Tesco Finest Slow Cooked Scotch Steak Pie
Tesco Finest Colossal Cashews
Tesco Finest Sunflower and Pumpkin Seed Cob
Tesco Finest Spanish White Grape & English Elderflower Spritz
Tesco Chipotle Chilli Pulled Pork

The Lidl Golds

Lidl Deluxe Mussel & Smoked Salmon Chowder
Lidl Deluxe Fresh Vanilla Custard
Lidl Valley Spire Extra Mature Cheddar
Lidl Meadow Fresh Jalapeno Coleslaw
Lidl J.D. Gross Dark Chocolate Mousse Bars
Lidl Batts Wholegrain Mustard
Lidl Lovilio Parmigiano Reggiano
Lidl Deluxe Skin On, Hand Cooked Smoky BBQ Crisps
Lidl Vitafit Apple Juice
Lidl Montedos Berry & Cherry Mix
Lidl Dulano Black Forest Ham Slices
Lidl Hereford Fillet Steaks
Lidl Simply Sumptuous Berries & Cherries Muesli
Lidl KingFrais Bourbon Vanilla Creamy Dessert
Lidl Freshona Premium Spicy Cornichons with Red Chilli
Lidl Crefee Soft Cheese With Garlic
Lidl Deluxe Maple Butter Fudge
Lidl Knightsbridge English Breakfast Tea
Lidl Ocean Trader Yellowfin Sole Fillets With A Light Lemon & Cracked Black Pepper Dusting
Read Full Story Click here to comment