Ad banned over cholesterol claims

Press Association
Benecol
Benecol

%VIRTUAL-SkimlinksPromo%A Johnson & Johnson advert for a yoghurt drink has been banned for exaggerating the product's health benefits and misleadingly implying that the majority of healthy UK adults have high cholesterol.

The television ad for Benecol yoghurt drinks began with a voiceover saying: "Did you know two out of three adults have high cholesterol? Just like Linda here, until she discovered that ... certain foods lower cholesterol.